# Pepper

> Pepper (formerly Pepper Content) is an AI-native marketing services company that pairs the top 1% of freelance creative talent with custom AI agents to deliver content, SEO, creative, and AI workflows for global brands. Founded in 2017 by Anirudh Singla, Rishabh Shekhar, and Rishank Pandey out of BITS Pilani, the company rebranded in October 2025 as 'The Anti-WPP', positioning itself as a next-generation alternative to legacy holding-company agencies.

- **Founded:** 2017
- **Headquarters:** San Francisco, California, United States
- **Founders:** Anirudh Singla (Co-founder & CEO), Rishabh Shekhar (Co-founder & COO), Rishank Pandey (Co-founder)
- **Team size:** ~900 employees across India, North America, and the Middle East
- **Products:** Pepper Content, Pepper SEO, Pepper Creative, Pepper AI, Peppertype.ai
- **Notable:** Launched Peppertype.ai two years before ChatGPT, reaching 450,000+ users, Grew 300%+ across North America and India over three years, Built creator network of 100,000+ freelancers serving 15+ countries

## Products & services

- **Pepper Content** — End-to-end content production at scale across the customer journey, blending vetted human experts with AI workflows.
- **Pepper SEO** — Search and discoverability service tuned for both Google and AI surfaces like ChatGPT, Perplexity, and AI Overviews.
- **Pepper Creative** — AI-augmented creative service for campaigns, personalization, and ad creative at a fraction of legacy agency cost.
- **Pepper AI** — Custom enterprise AI agents that automate marketing workflows and multiply team productivity.
- **Peppertype.ai** — AI content writing platform with 450,000+ users, launched two years before ChatGPT.

## Achievements

- Launched Peppertype.ai two years before ChatGPT, reaching 450,000+ users
- Grew 300%+ across North America and India over three years
- Built creator network of 100,000+ freelancers serving 15+ countries
- Rebranded globally in October 2025 as 'The Anti-WPP'

## Latest updates

- **2025-10** — Pepper Content rebrands globally to 'Pepper' and launches AI-native marketing services positioned as 'The Anti-WPP'.
- **2024** — Expanded enterprise AI agent offering (Pepper AI) and SEO product tuned for ChatGPT and Perplexity.
- **2022-06** — Raised $14.3M Series A led by Bessemer Venture Partners.

## Links

- Website: https://pepper.inc
- LinkedIn: https://www.linkedin.com/company/pepperinc
- Twitter/X: https://twitter.com/Pepper_Content
- YouTube: https://www.youtube.com/@Pepper_Content
- Instagram: https://www.instagram.com/pepper_content/
- Facebook: https://facebook.com/peppercontent.io/

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Profile page: https://yespress.io/pepper
Published by YesPress — https://yespress.io
Last updated: 2026-05-23