# People Science

> People Science is a Los Angeles clinical research organization that turns rigorous clinical trials into software. Its platform, Chloe, lets wellness and health brands design, launch, and run decentralized, IRB-approved studies entirely from participants' homes - integrating wearables, lab partners, and remote data collection so that supplements, nutraceuticals, cannabinoids, psychedelics, and food-as-medicine products can earn real clinical evidence at a fraction of the cost and time of a traditional CRO. Founded by MD-PhD co-CEOs Belinda Tan and Noah Craft, who previously built Science 37 into a billion-dollar clinical trials company, People Science aims to bring evidence to an industry long defined by claims.

- **Founded:** 2019
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Belinda Tan (Co-Founder & Co-CEO (MD, PhD)), Noah Craft (Co-Founder & Co-CEO (MD, PhD))
- **Team size:** ~41 employees
- **Products:** Chloe Clinical, Chloe (participant app), CRO / Research Services
- **Notable:** Founders previously built Science 37 into a decentralized clinical trials company that reached a ~$1.1B public market valuation., Raised $8.5M in seed funding to bring clinical rigor to the wellness industry., Chloe supports decentralized studies across 9 countries including the US, UK, Canada, Germany, and Australia.

## Products & services

- **Chloe Clinical** — End-to-end clinical research management software that lets brands design, launch, and manage decentralized clinical trials - from prospective observational studies to randomized, placebo-controlled trials - with data collected remotely from participants' homes.
- **Chloe (participant app)** — Consumer Health Learning and Organizing Ecosystem: a mobile app that lets people enroll in paid research studies, track wellness, and see personal results in real time, integrating wearables like Apple Health, Fitbit, and Garmin.
- **CRO / Research Services** — Full clinical research organization services - protocol and trial design, IRB submission, study execution, and analysis - for brands without in-house clinical teams, including structure/function claim studies.

## Achievements

- Founders previously built Science 37 into a decentralized clinical trials company that reached a ~$1.1B public market valuation.
- Raised $8.5M in seed funding to bring clinical rigor to the wellness industry.
- Chloe supports decentralized studies across 9 countries including the US, UK, Canada, Germany, and Australia.
- Grew to 40+ brand customers with high retention and expanding annual contracts.
- Cut typical trial timelines from ~18 months to ~6 months at a fraction of traditional cost.

## Latest updates

- **2025-01** — Ran a Chloe contest offering organizations six months of free platform access (deadline mid-January 2025).
- **2025-06** — Chloe participant app updated to version 1.339 with added Garmin wearable support.
- **2023-01** — Closed a $5.3M Seed II round led by Acre Venture Partners.

## Links

- Website: https://peoplescience.health
- LinkedIn: http://www.linkedin.com/company/people-science-co
- Instagram: https://www.instagram.com/peoplescience.health
- Facebook: https://facebook.com/profile.php?id=61557519020017

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Profile page: https://yespress.io/people-science
Published by YesPress — https://yespress.io
Last updated: 2026-07-03