# People's Trust Insurance Company

> People's Trust Insurance is a Florida-only homeowners insurance company that pairs a property policy with its own in-house repair crew. Founded in 2008 in Deerfield Beach, it built an affiliated general contractor, the Rapid Response Team, so that after a covered loss the company can send its own roofers and technicians to fix the home instead of handing the policyholder a check and a phone book. It is one of the larger private home insurers in the state, holds a Demotech 'A, Exceptional' financial stability rating, and sells directly and through agents to Florida homeowners.

- **Founded:** 2008
- **Headquarters:** Deerfield Beach, Florida, United States
- **Founders:** Michael Gold (Co-Founder & CEO (deceased 2014)), George Schaeffer (Co-Founder, President & CEO)
- **Team size:** ~220-350 employees (roughly 300 in Deerfield Beach), plus 325+ construction technicians and roofers across the affiliated Rapid Response Team
- **Products:** Homeowners Insurance, Rapid Response Team, Flood Insurance, 24/7 Claims & Emergency Response, Homeowner's Academy / Hurricane Hub
- **Notable:** One of the larger private homeowners insurers in Florida with 110,000+ policyholders (as of 2017), Holds a Demotech 'A, Exceptional' Financial Stability Rating, Named South Florida's second-fastest-growing company (2012-2014) by the South Florida Business Journal

## Products & services

- **Homeowners Insurance** — Property insurance for Florida homeowners, with wind-mitigation discounts and online quoting, purchase, payment, and claims filing.
- **Rapid Response Team** — Affiliated general contractor that performs covered repairs directly - 11 response centers, 325+ technicians and roofers, 150 service trucks, and a three-year warranty on completed work.
- **Flood Insurance** — Flood coverage offered alongside standard homeowners policies for Florida residents.
- **24/7 Claims & Emergency Response** — Round-the-clock claims support and an after-hours emergency response line for mitigation of active losses such as water damage.
- **Homeowner's Academy / Hurricane Hub** — Educational resources and preparedness guides for policyholders ahead of storm season.

## Achievements

- One of the larger private homeowners insurers in Florida with 110,000+ policyholders (as of 2017)
- Holds a Demotech 'A, Exceptional' Financial Stability Rating
- Named South Florida's second-fastest-growing company (2012-2014) by the South Florida Business Journal
- Won the 2013 Governor's Innovators in Business Award
- Built and affiliated with Florida's largest insurance-restoration general contractor (Rapid Response Team)
- CEO George Schaeffer named FAU College of Business 'Business Leader of the Year' (2024)

## Latest updates

- **2026-04** — Reported $100M in debt financing, part of the capital used to support underwriting through Florida's catastrophe seasons.
- **2024-05** — CEO George W. Schaeffer honored as Business Leader of the Year by Florida Atlantic University's College of Business.
- **2024-07** — Held annual Employee Scholarship & Laptop Giveaway Program for staff and families.

## Links

- Website: https://peoplestrustinsurance.com
- LinkedIn: http://www.linkedin.com/company/peoplestrustinsurance
- Twitter/X: https://twitter.com/PeoplesTrust
- Facebook: https://www.facebook.com/PeoplesTrustInsurance

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Published by YesPress — https://yespress.io
Last updated: 2026-08-13