# Penna Powers

> Penna Powers is an independent Salt Lake City communications agency built around a specific kind of persuasion: campaigns designed to change what people do, not merely what they remember. Founded in 1984, the firm combines research, strategy, creative, media, public relations, digital work and hands-on public involvement for government programs, nonprofits and businesses, with an especially deep record in traffic safety, public health and civic behavior.

- **Founded:** 1984
- **Headquarters:** Salt Lake City, United States
- **Founders:** Chuck Penna (Founding partner and creative leader)
- **Products:** Behavior-change strategy, Creative advertising and brand work, Media planning and buying, Public relations and crisis communication, Public involvement and outreach
- **Notable:** Named the Salt Lake Chamber's 2022 Opportunity Award recipient for small business of the year., The Slow the Flow campaign won a National Gold ADDY in 2021 and produced more than 7.2 million video impressions, click-through rates twice industry benchmarks and a reported 305% increase in website users., The Emmy-winning Buckle Face campaign reported video engagement 196% above the industry average on Facebook and Instagram and a viewing rate 35% above the benchmark on YouTube ads.

## Products & services

- **Behavior-change strategy** — Audience research, planning and message development built around the triggers and barriers behind a desired action.
- **Creative advertising and brand work** — Campaign concepts, branding, graphic design, content, photography and video production across paid and owned channels.
- **Media planning and buying** — Placement across broadcast, outdoor, transit, search, social, connected TV and other digital formats.
- **Public relations and crisis communication** — Media relations, campaign communications, reputation work and crisis response for public and private organizations.
- **Public involvement and outreach** — Community engagement, grassroots outreach, bilingual communication and stakeholder participation, with particular experience in transportation and government programs.
- **Digital and social** — Web design and development, digital advertising, content strategy, social media management and analytics.

## Achievements

- Named the Salt Lake Chamber's 2022 Opportunity Award recipient for small business of the year.
- The Slow the Flow campaign won a National Gold ADDY in 2021 and produced more than 7.2 million video impressions, click-through rates twice industry benchmarks and a reported 305% increase in website users.
- The Emmy-winning Buckle Face campaign reported video engagement 196% above the industry average on Facebook and Instagram and a viewing rate 35% above the benchmark on YouTube ads.
- REV UP Utah reported registered-voter turnout rising from 58% to 75.55%, a 29.3% increase versus the 2014 midterm election.
- The UCAIR Live to Breathe winter phase reported 37.2 million impressions and reach to 92% of the target audience an average of 18 times.
- Penna Powers work has received Emmy, ADDY and Golden Spike recognition across traffic safety, conservation, public health and public relations.

## Latest updates

- **2026-07** — Published an updated explanation of the agency's 'We Move People' positioning and its origin in 1984.
- **2026-03** — Company communications emphasized campaign measurement, traffic-safety public involvement and the agency's flexible use of agency-of-record, specialist and project contracts.
- **2025-03** — Stephanie Miller became president and Kenny Hammond became a partner; Miller had joined the agency as an intern roughly 30 years earlier.
- **2024** — Marked 40 years in business with anniversary material focused on results, employee tenure and long client relationships.

## Links

- Website: https://pennapowers.com
- LinkedIn: https://www.linkedin.com/company/penna-powers
- Twitter/X: https://twitter.com/pennapowers
- Instagram: https://www.instagram.com/pennapowers/
- Facebook: https://www.facebook.com/PennaPowers

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Profile page: https://yespress.io/penna-powers
Published by YesPress — https://yespress.io
Last updated: 2026-09-24