# PENN Entertainment, Inc.

> PENN Entertainment is a North American gaming, hospitality and interactive entertainment company that runs 43 regional casinos and racetracks under brands like Hollywood Casino and L'Auberge, plus online sports betting and iCasino products. Spun out of a single Pennsylvania racetrack the Carlino family began operating in 1972, it now serves roughly 34 million PENN Play loyalty members and pulls its retail floors, hotels, restaurants and digital apps into one omnichannel business. In late 2025 it ended its ESPN BET partnership and folded its U.S. and Canadian betting apps back under the theScore Bet brand.

- **Founded:** 1994
- **Headquarters:** Wyomissing, Pennsylvania, United States
- **Founders:** Peter M. Carlino (Founder & Chairman (former CEO))
- **Team size:** ~24,000 employees
- **Products:** Hollywood Casino, L'Auberge, theScore Bet, ESPN BET, theScore
- **Notable:** Grew from a single Pennsylvania racetrack (1972) into a 43-property operator across 20 states, Built the PENN Play loyalty program to roughly 34 million members, Hollywood Casino ranked among the top online casino products in the U.S. by Eilers & Krejcik

## Products & services

- **Hollywood Casino** — PENN's flagship retail casino brand and its online iCasino product, ranked among the top online casino offerings in the U.S., including original titles from PENN Game Studios.
- **L'Auberge** — Upscale casino resort brand with properties in Louisiana and beyond.
- **theScore Bet** — PENN's online sportsbook and casino brand, connected to theScore media app; relaunched in the U.S. in December 2025 to unify American and Canadian betting products.
- **ESPN BET** — Online sportsbook operated under a licensing agreement with ESPN from November 2023 until it wound down in December 2025.
- **theScore** — Sports media app with roughly 4 million monthly active users in North America, acquired in 2021.
- **PENN Play** — Cross-property loyalty program with approximately 34 million members spanning gaming, hotels, dining, retail and sports betting.
- **PENN Game Studios** — In-house game development studio producing original online slots and casino titles.

## Achievements

- Grew from a single Pennsylvania racetrack (1972) into a 43-property operator across 20 states
- Built the PENN Play loyalty program to roughly 34 million members
- Hollywood Casino ranked among the top online casino products in the U.S. by Eilers & Krejcik
- Acquired theScore, a leading North American sports media company, in 2021
- Rebranded from Penn National Gaming to PENN Entertainment in 2022 to reflect its media and interactive expansion

## Latest updates

- **2025-11** — PENN and ESPN agreed to wind down the ESPN BET partnership after two years; ESPN moved its sports-betting deal to DraftKings.
- **2025-12** — PENN rebranded its U.S. sportsbook app to theScore Bet, unifying its American and Canadian online betting products under one brand.
- **2025-10** — PENN reported iCasino revenue up roughly 40% year over year in Q3, a record quarter for its iGaming business.
- **2025-06** — Launched stand-alone Hollywood Casino apps in New Jersey and West Virginia.

## Links

- Website: https://pennentertainment.com
- LinkedIn: http://www.linkedin.com/company/pennentertainment
- Twitter/X: https://twitter.com/pennentertain
- Facebook: https://facebook.com/pennentertainmentcareers/

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Last updated: 2026-08-12