# Pelotero

> Pelotero is a Player Intelligence Platform for baseball and softball that blends computer vision, bat-sensor data, and professional coaching expertise to deliver personalized player development. Using nothing more than a phone video, the app scores a hitter's swing across 50+ mechanical attributes, identifies the gap between current performance and potential, and turns that data into individualized training plans. Founded by former MLB player Chris Colabello and hitting coach Bobby Tewksbary and led by serial software entrepreneur Bennett Fisher, the company has assessed more than 10,000 players and works with 40+ organizations plus scouting service Perfect Game.

- **Headquarters:** Boston, Massachusetts, United States
- **Founders:** Chris Colabello (Co-Founder (former MLB player, Customer Success)), Bobby Tewksbary (Co-Founder (hitting coach, R&D / Operations))
- **Team size:** ~18 employees
- **Products:** Player Intelligence Platform, Hitter Potential Score, Swing Mechanics Score, Plate Intelligence
- **Notable:** Raised $3M seed round in July 2024 with backing from the co-founder of Okta and the founder of Accomplice., Assessed more than 10,000 players., Signed 40+ organizations from high school teams to national clubs.

## Products & services

- **Player Intelligence Platform** — The core app that combines phone video, computer vision, and coaching expertise to evaluate a player and deliver individualized development plans for baseball and softball.
- **Hitter Potential Score** — A 1-100 measurement of a hitter's swing performance derived from slow-motion video and bat sensors, evaluating 50+ mechanical attributes across bat performance, swing plane, depth and length, swing direction, and body mechanics.
- **Swing Mechanics Score** — A breakdown of a swing into its component mechanical indicators so coaches and players can target specific attributes for improvement.
- **Plate Intelligence** — An iOS feature that lets users track and analyze in-game performance - pitch recognition, swing decisions, timing, and accuracy - to connect swing mechanics to real at-bat outcomes.

## Achievements

- Raised $3M seed round in July 2024 with backing from the co-founder of Okta and the founder of Accomplice.
- Assessed more than 10,000 players.
- Signed 40+ organizations from high school teams to national clubs.
- Partnership with scouting service Perfect Game.
- Launched Plate Intelligence iOS feature in 2025.

## Latest updates

- **2024-07** — Raised $3M seed round and launched its Player Intelligence platform.
- **2025-03** — Announced Plate Intelligence, a new iOS feature to track and analyze in-game hitting performance.

## Links

- Website: https://pelotero.com
- LinkedIn: http://www.linkedin.com/company/peloteroapp
- Twitter/X: https://x.com/peloteroapp
- YouTube: https://youtube.com/c/Pelotero
- Instagram: https://instagram.com/peloteroapp

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Profile page: https://yespress.io/pelotero
Published by YesPress — https://yespress.io
Last updated: 2026-07-03