# Peggy Chang

> Peggy Chang is the co-founder and CEO of ActivityHero, the online marketplace where parents discover, compare and book summer camps, after-school classes and workshops for their kids. An MIT-trained engineer with a Stanford MBA, she spent more than 15 years building consumer software at Intuit's QuickBooks, Charles Schwab, Excite@Home, the Los Angeles Times new-media division and Walt Disney Imagineering before turning a personal frustration - it took her three months to enroll her daughter in gymnastics - into a company. Founded in 2012 and headquartered in Palo Alto, ActivityHero now connects more than 4 million families with over 10,000 activity providers, and Chang frames its mission as both helping kids find their passions faster and helping parents (often mothers) stay in the workforce.

- **Role:** Co-Founder and CEO at ActivityHero
- **Organizations:** ActivityHero, SignUpforCamp, Intuit (QuickBooks), Charles Schwab, Excite@Home, Los Angeles Times (new media), Walt Disney Imagineering
- **Nationality:** American
- **Education:** Engineering degrees (B.S. and M.S., Electrical Engineering / Computer Science), Massachusetts Institute of Technology (MIT), MBA, Stanford Graduate School of Business
- **Known for:** Co-founded and leads ActivityHero, billed as the first online marketplace to list thousands of camps, classes, workshops and kids' nights out, Grew ActivityHero to 4M+ families and 10,000+ listed businesses and teachers, Raised seed funding (about $2.2M; roughly $4M total reported) for ActivityHero

## Career timeline

- **1989-1992** — Engineer at Walt Disney Imagineering
- **1990s** — Helped develop the Los Angeles Times new-media division
- **late 1990s** — Product management roles, including the start-up era at Excite@Home
- **early 2000s** — Senior Product Manager in product management at Charles Schwab
- **2003-2008** — Group Product Manager for QuickBooks at Intuit
- **pre-2012** — Co-founded SignUpforCamp, a summer-camp search and scheduling service
- **2012** — Co-founded ActivityHero (SignUpforCamp merged in to form the camp search backbone); became CEO
- **2014** — Raised a $2.2M seed round
- **2019** — Launched program offering 1,000+ summer-camp scholarships to local children
- **2024** — Announced partnerships with Jumbula and HopSkipDrive
- **2026** — Announced partnership with UrbanSitter

## Achievements

- Co-founded and leads ActivityHero, billed as the first online marketplace to list thousands of camps, classes, workshops and kids' nights out
- Grew ActivityHero to 4M+ families and 10,000+ listed businesses and teachers
- Raised seed funding (about $2.2M; roughly $4M total reported) for ActivityHero
- Launched a scholarship program putting 1,000+ summer-camp spots within reach of local children
- Earned an MBA from Stanford and engineering degrees from MIT
- Built consumer products at QuickBooks/Intuit, Charles Schwab, Excite@Home and Walt Disney Imagineering

## Latest updates

- **2026-01** — ActivityHero announced a partnership with UrbanSitter.
- **2024-07** — ActivityHero announced a partnership with HopSkipDrive.
- **2024-06** — ActivityHero announced a partnership with Jumbula.

## Links

- Website: https://www.activityhero.com
- LinkedIn: https://www.linkedin.com/in/peggychang/
- Twitter/X: https://twitter.com/ActivityHero
- Facebook: https://www.facebook.com/ActivityHero

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Profile page: https://yespress.io/peggy-chang
Published by YesPress — https://yespress.io
Last updated: 2026-06-21