# Peeyush Dubey

> Peeyush Dubey is the Chief Marketing Officer of Tech Mahindra and Chairperson of the Tech Mahindra Global Chess League. With roughly 25 years in B2B and digital marketing across Infosys, Mindtree, LTI and TheMathCompany, he runs a 'brand-demand-expand' playbook and has tied a $6 billion IT services brand to the strategy game of chess.

- **Role:** Chief Marketing Officer at Tech Mahindra
- **Organizations:** Tech Mahindra, Tech Mahindra Global Chess League
- **Nationality:** Indian
- **Education:** MBA, ICFAI Business School, Executive Education - Leadership, University of Michigan
- **Known for:** Leads global marketing for Tech Mahindra, a company with around 149,000 employees and roughly $6 billion in annual revenue, Chairperson of the Tech Mahindra Global Chess League, projected to create $40 million in value over five years, Oversaw Tech Mahindra's brand refresh that kept the wordmark while adding a lozenge symbol fusing the 'rising beam' and a chessboard motif

## Career timeline

- **early career** — Began in marketing at IDS NEXT Business Solutions
- **mid career** — Held marketing roles at iGATE and Infosys, including global marketing head for the high-tech and manufacturing vertical
- **later** — Marketing leadership at Mindtree
- **prior to 2023** — Executive Vice President and Chief Marketing Officer at LTI (Larsen & Toubro Infotech)
- **2023** — Chief Marketing and Strategy Officer at TheMathCompany (MathCo)
- **2023** — Appointed Chief Marketing Officer of Tech Mahindra (November 2023)
- **2023-2025** — Serves as Chairperson of the Tech Mahindra Global Chess League

## Achievements

- Leads global marketing for Tech Mahindra, a company with around 149,000 employees and roughly $6 billion in annual revenue
- Chairperson of the Tech Mahindra Global Chess League, projected to create $40 million in value over five years
- Oversaw Tech Mahindra's brand refresh that kept the wordmark while adding a lozenge symbol fusing the 'rising beam' and a chessboard motif
- Secured Chess.com as the official platform partner for the Global Chess League and expanded the league to a second edition in London
- Opened the Global Chess League Experience Centre in Dallas, inaugurated by Viswanathan Anand

## Latest updates

- **2025-10** — Global Chess League Experience Centre in Dallas inaugurated by Viswanathan Anand
- **2025** — Discussed shorter, TV-friendly chess formats and merging arena-based and online chess in India

## Links

- Website: https://www.techmahindra.com
- LinkedIn: https://www.linkedin.com/in/peeyushdubey/
- Twitter/X: https://x.com/ThePeeyushDubey

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Profile page: https://yespress.io/peeyush-dubey
Published by YesPress — https://yespress.io
Last updated: 2026-08-14