# Peet's Coffee

> Peet's Coffee is a California-born specialty coffee roaster and omnichannel retailer founded by Alfred Peet in Berkeley in 1966. It sells hand-roasted coffee, espresso drinks, tea, food, capsules, ready-to-drink beverages and brewing gear through its own coffeebars, peets.com subscriptions, grocery and club stores, and foodservice partners. Its position is built around roast craft, freshness and a particularly recognizable dark-roast tradition, with enough distribution to reach customers far beyond its mostly West Coast cafe footprint.

- **Founded:** 1966
- **Headquarters:** Emeryville, United States
- **Founders:** Alfred Peet (Founder and roastmaster)
- **Team size:** Approximately 8,000 employees based on supplied company data; LinkedIn lists a 5,001-10,000 employee range.
- **Products:** Coffeebars, Roasted coffee, Major Dickason's Blend, Grocery and club distribution, Mighty Leaf Tea
- **Notable:** Alfred Peet's 1966 Berkeley shop helped establish the U.S. specialty coffee movement., Peet supplied roasted beans and training to Starbucks' founders during their early years., Major Dickason's Blend, created with a customer in 1969, became Peet's all-time bestseller.

## Products & services

- **Coffeebars** — Company-operated and licensed cafes serving brewed coffee, espresso drinks, cold beverages, tea and food, with order-ahead and delivery options.
- **Roasted coffee** — Whole-bean and ground blends, single origins, decaf and limited releases sold through cafes, ecommerce and retail partners.
- **Major Dickason's Blend** — The company's bestselling dark roast, created with customer Key Dickason and available as beans, ground coffee, K-Cup pods and espresso capsules.
- **Grocery and club distribution** — Packaged Peet's coffee distributed nationwide through more than 14,000 grocery and club stores, according to the company's foodservice materials.
- **Mighty Leaf Tea** — Premium whole-leaf teas and tea beverages added to the Peet's portfolio through acquisition.
- **Subscriptions and direct ecommerce** — Recurring delivery of signature blends, single origins, small-batch coffee, tea, pods and capsules with selectable grind and cadence.
- **Foodservice programs** — Coffee and tea programs, staff training, account support and quarterly reviews for universities, airports, hotels and other operators.
- **Ultra Coffee Concentrate** — A concentrated coffee format designed to make hot or cold coffee drinks with one tablespoon.
- **Ready-to-drink and seasonal beverages** — Bottled cold brew plus rotating coffeebar drinks including functional lattes, mocktails, sparkling drinks and limited-time flavors.

## Achievements

- Alfred Peet's 1966 Berkeley shop helped establish the U.S. specialty coffee movement.
- Peet supplied roasted beans and training to Starbucks' founders during their early years.
- Major Dickason's Blend, created with a customer in 1969, became Peet's all-time bestseller.
- Peet's expanded packaged coffee into thousands of grocery locations beginning in 2000 and now reports availability in all 50 states.
- The company acquired Mighty Leaf Tea in 2014 and added Stumptown and Intelligentsia to its portfolio in 2015.
- Peet's reports that 100% of its coffee purchases are responsibly sourced and independently verified by Enveritas.
- By December 2024, Peet's said it had invested in 48 impact projects, including 17 active initiatives.
- Peet's became Southwest Airlines' official inflight coffee partner in 2025.

## Latest updates

- **2026-07** — Peet's featured new limited-release single-origin coffees and published team profiles focused on quality and brand growth.
- **2026-06** — Peet's launched Middle Ground, a half-caff blend, alongside a campaign for a temporary 'Chief Playlist Officer.'
- **2026-04** — Keurig Dr Pepper acquired 96.22% of JDE Peet's, Peet's parent, and announced plans to place the combined coffee operations in a future standalone Global Coffee Co.
- **2026-01** — Peet's announced a winter menu combining flavor-led drinks with functional ingredients and introduced refreshed visual presentation.
- **2026-01** — Peet's closed a group of coffeebars, including multiple long-running Bay Area locations, as it adjusted its store portfolio.
- **2025-08** — Peet's coffee began being served on Southwest Airlines flights as the carrier's official inflight coffee.

## Links

- Website: https://www.peets.com/
- LinkedIn: https://www.linkedin.com/company/peetscoffee/
- Twitter/X: https://twitter.com/PeetsCoffee
- YouTube: https://www.youtube.com/channel/UChtMUHysfGfTPiWieYJY65g
- Instagram: https://www.instagram.com/peetscoffee/
- Facebook: https://www.facebook.com/peets
- TikTok: https://www.tiktok.com/@peetscoffee

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Profile page: https://yespress.io/peet-s-coffee
Published by YesPress — https://yespress.io
Last updated: 2026-08-12