# Peek Kids

> Peek Kids is a premium children's apparel brand founded in San Francisco in 2006 by Gap and Lucky Brand veterans Tina Canales, Amy Williams and Scott Williams. It built a distinctive proposition - clothes polished enough for adults and sturdy enough for play - across stores, ecommerce and wholesale. The original operator reached roughly $28.8 million in 2015 revenue but lost $6.7 million that year, entered Chapter 11 in 2016, and was sold to Charlotte Russe. After Charlotte Russe's own bankruptcy, Mamiye Brothers bought Peek's intellectual property for $425,000 in 2019 and repositioned the brand around ecommerce and wholesale.

- **Founded:** 2006
- **Headquarters:** New York, United States
- **Founders:** Tina Canales (Co-founder and chief merchandising director), Amy Williams (Co-founder and president), Scott Williams (Co-founder; ecommerce and retail leader)
- **Products:** Girls' apparel, Boys' apparel, Baby clothing, Accessories, footwear and gifts, Wholesale collections
- **Notable:** Expanded its Nordstrom wholesale program from 20 stores in March 2011 to all 115 stores by July 2011., Reached approximately $28.8 million in fiscal 2015 gross revenue., Built a 21-store footprint across ten states by early 2016, alongside ecommerce and wholesale.

## Products & services

- **Girls' apparel** — Dresses, tops, sweaters, bottoms and coordinated pieces with bright color, print, embroidery and vintage-influenced details.
- **Boys' apparel** — Graphic tees, woven shirts, sweaters, shorts, pants and play-ready layers.
- **Baby clothing** — Rompers, sets and clothing for infants and toddlers, historically extending from three months upward.
- **Accessories, footwear and gifts** — Shoes and accessories alongside a historically curated assortment of books, toys, art supplies and games.
- **Wholesale collections** — Peek-designed seasonal product distributed through department stores and other better retailers.

## Achievements

- Expanded its Nordstrom wholesale program from 20 stores in March 2011 to all 115 stores by July 2011.
- Reached approximately $28.8 million in fiscal 2015 gross revenue.
- Built a 21-store footprint across ten states by early 2016, alongside ecommerce and wholesale.
- Preserved the brand through two distressed ownership transitions, first to Charlotte Russe in 2016 and then to Mamiye Brothers in 2019.
- Developed a recognizable product identity around playful graphics, nostalgic references and sturdy, everyday construction.

## Latest updates

- **2022** — DXagency produced lifestyle and ecommerce imagery for more than 80 Peek spring/summer styles and worked on accessibility improvements to the brand website.
- **2019-07** — Mamiye Brothers planned to restart Peek ecommerce and wholesale after a short post-acquisition pause.
- **2019-03** — Mamiye Brothers acquired Peek Kids' brand and related intellectual property for $425,000 as Charlotte Russe liquidated; the remaining nine Peek stores were slated to close.

## Links

- Website: https://www.peekkids.com/
- LinkedIn: https://www.linkedin.com/company/peek--aren't-you-curious
- Twitter/X: https://twitter.com/PeekKids
- Instagram: https://www.instagram.com/peekkids/
- Facebook: https://www.facebook.com/PeekKids

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Profile page: https://yespress.io/peek-kids
Published by YesPress — https://yespress.io
Last updated: 2026-09-26