# Pedro Conrade

> Pedro Conrade is the Brazilian founder of Neon and its executive chairman. His career began with a bikini shop in Guarujá and grew through business studies and early technology ventures into a financial services company focused on Brazilian workers. A costly overdraft inspired the business; a partner-bank liquidation in 2018 tested it.

- **Role:** Founder and Executive Chairman at Neon
- **Organizations:** Neon, Controly, Startup House Brasil, Reurbano, EJ FGV, Endeavor
- **Nationality:** Brazilian
- **Education:** Business administration studies; degree completion not established, Fundação Getulio Vargas, Entrepreneurship summer program, Babson College, Executive program for founders and company presidents, Harvard Business School
- **Known for:** Founded Neon in 2016., Led Neon through the 2018 partner-bank crisis., Built a company that had 15 million registered accounts by February 2022.

## Career timeline

- **Age 16** — Opened a bikini shop in Guarujá with help from his father.
- **2011** — Moved to São Paulo to study business administration at FGV.
- **2013** — Worked on Startup House Brasil after an earlier group-buying venture.
- **2014-2015** — Developed Controly, a prepaid-card service managed through an app.
- **2016** — Founded Neon.
- **2018** — Neon secured Banco Votorantim as a new partner following Banco Neon’s liquidation.
- **2020** — Selected as an Endeavor Entrepreneur.
- **2022** — Neon received US$300 million from BBVA and reached unicorn valuation.
- **2024-12** — Moved to executive chairman; Fernando Miranda became sole CEO.
- **2026-10** — Reported Neon’s first profitable half-year, for H1 2026.

## Achievements

- Founded Neon in 2016.
- Led Neon through the 2018 partner-bank crisis.
- Built a company that had 15 million registered accounts by February 2022.
- Selected as an Endeavor Entrepreneur in 2020.
- Endeavor recorded 25 hours supporting entrepreneurs in 2025.

## Latest updates

- **2026-10** — In an October 5 LinkedIn post, reported consolidated H1 2026 net profit of R$43.2 million, describing it as Neon’s first profitable half-year.
- **2026-03** — Discussed efficiency, product design, acquisitions, and investor alignment on The J Curve.
- **2025-07** — Neon completed a R$720 million Series E, according to its company history and 2025 financial statements.
- **2024-12** — Moved to executive chairman as Fernando Miranda became sole CEO.

## Links

- Website: https://neon.com.br
- LinkedIn: https://www.linkedin.com/in/pedroconrade

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Profile page: https://yespress.io/pedro-conrade
Published by YesPress — https://yespress.io
Last updated: 2026-10-07