# PebblePost

> PebblePost is a New York performance-marketing company that uses shared first-party commerce data, household identity resolution and machine-learning models to help consumer brands target, deliver and measure Programmatic Direct Mail and connected-TV campaigns. Its pitch is accountability across physical and digital channels: find households likely to buy, reach them with mail or CTV, connect exposure to online and in-store transactions, and measure incremental revenue rather than clicks or impressions.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Lewis Gersh (Co-founder and founding CEO), Tom Gibbons (Co-founder), Robert Victor (Co-founder)
- **Team size:** Approximately 110 employees in the supplied company data; LinkedIn lists 51-200 employees.
- **Products:** Programmatic Direct Mail, Performance Marketing Engine, Performance CTV, Performance Dashboard and Reporting Suite
- **Notable:** Coined and trademarked Programmatic Direct Mail and helped establish it as a recognizable marketing category., Selected for the Advertising Research Foundation's First Innovators A-List., Raised a $31 million Series C in 2018 after a $6 million extension to the original $25 million round.

## Products & services

- **Programmatic Direct Mail** — A managed, data-driven direct-mail product for acquisition, retargeting, retention and reactivation, with audience modeling, dynamic creative workflows, delivery and closed-loop measurement.
- **Performance Marketing Engine** — The underlying identity, audience, optimization and measurement system, fueled by the PebblePost Commerce Graph and brand first-party data.
- **Performance CTV** — Connected-TV campaign targeting and measurement designed around household identity, real transaction signals, holdout groups and incremental return on ad spend.
- **Performance Dashboard and Reporting Suite** — Client reporting tools for campaign metrics, scheduled reports, attribution and performance analysis.

## Achievements

- Coined and trademarked Programmatic Direct Mail and helped establish it as a recognizable marketing category.
- Selected for the Advertising Research Foundation's First Innovators A-List.
- Raised a $31 million Series C in 2018 after a $6 million extension to the original $25 million round.
- Expanded from direct mail into connected television with Performance CTV in July 2025.
- Company-reported 2025 engine metrics include an 80% identity match rate and coverage of roughly 140 million U.S. households.
- Company-reported performance results say 84% of participating brands beat their KPIs by four times on average after the 2025 engine upgrade.
- Built a Commerce Graph that the company says is fueled by more than $100 billion in annual online and offline transactions.

## Latest updates

- **2026-01** — Published its 2026 advertising outlook, arguing that incrementality, transaction data and verifiable outcomes are replacing platform-reported vanity metrics.
- **2025-08** — Named Will Harrington chief revenue officer to support growth across performance marketing and CTV.
- **2025-07** — Launched Performance CTV, extending the company's household identity, transaction data and measurement engine beyond direct mail.
- **2025-05** — Announced major Performance Marketing Engine enhancements centered on transaction-powered identity resolution, audience modeling and closed-loop measurement.
- **2024-08** — Appointed Amit Nigam as senior vice president of product to extend PebblePost's shared first-party data capabilities into additional addressable channels.

## Links

- Website: https://www.pebblepost.com/
- LinkedIn: https://www.linkedin.com/company/pebblepost
- Twitter/X: https://twitter.com/PebblePostPDM
- Instagram: https://www.instagram.com/pebblepost/
- Facebook: https://www.facebook.com/PebblePost/

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Profile page: https://yespress.io/pebblepost
Published by YesPress — https://yespress.io
Last updated: 2026-08-14