# Paytronix

> Paytronix provides cloud software that connects loyalty rewards, guest messaging, online ordering, gift cards, mobile apps, payments, and analytics for restaurants and convenience stores. Part of The Access Group since November 2024, it reports serving more than 1,800 brands across over 50,000 locations worldwide.

- **Founded:** 2001
- **Headquarters:** Newton, United States
- **Founders:** Andrew Robbins (Co-founder; former CEO and executive chairman), Matt d’Arbeloff (Co-founder)
- **Products:** Loyalty, Online Ordering / Order & Delivery, Gift Cards and Stored Value, Branded Mobile Apps, Strategy & Analytics
- **Notable:** Reports more than 1,800 brands and over 50,000 locations worldwide., First institutional investment announced as US$65 million in January 2018., Acquired Open Dining in August 2019 to expand connected ordering.

## Products & services

- **Loyalty** — Configurable rewards, enrollment, personalized offers, and visit challenges for restaurants and convenience stores.
- **Online Ordering / Order & Delivery** — First-party menus and ordering connected to loyalty, POS systems, pickup, and delivery partners; expanded through the Open Dining acquisition.
- **Gift Cards and Stored Value** — Physical and digital gift cards, reloading, liability reporting, comp programs, and employee dining.
- **Branded Mobile Apps** — Brand-specific mobile experiences linking rewards and orders.
- **Strategy & Analytics** — Analysts and data specialists help set goals, segment customers, test campaigns, and measure performance.
- **Payments** — Digital payment capabilities integrated with guest engagement and ordering.
- **Journey Builder** — Visual campaign builder with behavior-based decision paths and timed messaging.
- **Paytronix Messaging on Access Evo** — Email, SMS, and push campaign execution with connected guest data, split testing, and reporting on visits, redemptions, and spend.

## Achievements

- Reports more than 1,800 brands and over 50,000 locations worldwide.
- First institutional investment announced as US$65 million in January 2018.
- Acquired Open Dining in August 2019 to expand connected ordering.
- PDQ case study reports a 15.5% spending lift from a segmented visit challenge.
- Smashburger case study reports 16% visit lift and 20% spending lift from personalized campaigns.
- Acquired by The Access Group in November 2024.

## Latest updates

- **2026-09** — Messaging launched inside Access Evo with guided campaign creation, split testing, and reporting on visits, redemption, and spend; additional AI-assisted enhancements described as future plans.
- **2026-04** — Published the 2026 Loyalty Report examining guest engagement across nine restaurant and convenience-store concepts.
- **2025-12** — Announced a Deliverect partnership for digital ordering operations.
- **2025-10** — Released Journey Builder for behavior-based messaging campaigns.

## Links

- Website: https://www.paytronix.com/
- LinkedIn: https://www.linkedin.com/company/paytronix-systems
- Twitter/X: https://twitter.com/paytronix
- YouTube: https://www.youtube.com/channel/UCPksUU_yTYk5QCKE1wdm1Iw
- Instagram: https://www.instagram.com/paytronix_systems/
- Facebook: https://www.facebook.com/Paytronix

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Profile page: https://yespress.io/paytronix
Published by YesPress — https://yespress.io
Last updated: 2026-10-01