# Pavone Group

> Pavone Group is a privately held, Harrisburg-based network of nine specialist marketing companies spanning creative advertising, food and beverage, senior living, restaurants, data science, content production, shopper marketing, design and product innovation. Founded by Michael Pavone in 1992, it sells clients the depth of a niche shop with the shared resources of a national agency group.

- **Founded:** 1992
- **Headquarters:** Harrisburg, United States
- **Founders:** Michael Pavone (Founder and CEO)
- **Products:** Pavone, quench, Varsity, Vigor, WildFig
- **Notable:** Pavone was named one of Adweek's 75 Fastest Growing Agencies in 2020., Pavone Marketing Group appeared on the Inc. 5000 and was named among the Central Penn Business Journal's 50 Fastest Growing Companies in 2021., The 2021 Raisin House campaign won two Gold ANA REGGIE Awards, including the small-budget activation category, plus national and Philadelphia ADDYs and an EX Award.

## Products & services

- **Pavone** — Full-service, data-forward creative agency serving categories including healthcare, finance, retail and entertainment.
- **quench** — Food and beverage brand strategy, creative, media and annual trend research.
- **Varsity** — Senior-living and mature-market marketing informed by proprietary research.
- **Vigor** — Restaurant branding and integrated marketing for concepts from quick service to full service.
- **WildFig** — Data visualization, predictive modeling and machine-learning consultancy.
- **Hooch** — Full-service content studio with in-studio and on-location production.
- **east|west marketing group** — Shopper marketing, promotion, point-of-sale and retail engagement specialist.
- **Market Street Trust Design Co.** — Brand, environmental and experiential design boutique.
- **LEAP** — Consumer research and product-pipeline innovation for national brands.
- **SpotBowl predictive analytics** — WildFig-built model that evaluates Super Bowl commercials using humor, emotional appeal, visual impact and relatability.

## Achievements

- Pavone was named one of Adweek's 75 Fastest Growing Agencies in 2020.
- Pavone Marketing Group appeared on the Inc. 5000 and was named among the Central Penn Business Journal's 50 Fastest Growing Companies in 2021.
- The 2021 Raisin House campaign won two Gold ANA REGGIE Awards, including the small-budget activation category, plus national and Philadelphia ADDYs and an EX Award.
- The 2022 Sun-Maid Halloweentown campaign reported 1.3 billion earned-media impressions and won two 2023 PRO Awards.
- Pavone Group agencies won 13 Philadelphia ADDY awards in 2022, including 10 Golds for Sun-Maid work.
- Varsity was recognized by Adweek as a Fastest Growing Agency in 2023.
- The 2026 SpotBowl predictive model forecast four of the poll's top five commercials.

## Latest updates

- **2026-08** — Pavone Group promoted Eileen Hogan to Creative Director at quench and Rebecca Armstrong to group-wide Design Director.
- **2026-07** — Pavone launched a Penn State Health cancer-care campaign across television, digital, social, out-of-home and internal channels.
- **2026-02** — The 23rd SpotBowl poll named Budweiser's 'Free Bird' the audience winner; WildFig's model predicted four of the top five finishers.
- **2026** — Home Run Inn selected quench as its agency of record following a competitive review.

## Links

- Website: https://pavonegroup.com
- LinkedIn: https://www.linkedin.com/company/pavone-group-inc
- Twitter/X: https://twitter.com/pavone
- Instagram: https://www.instagram.com/pavoneagency
- Facebook: https://www.facebook.com/Pavone

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Profile page: https://yespress.io/pavone-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24