# Paula's Choice Skincare

> Paula's Choice is a Seattle-based, research-backed skincare brand founded by consumer advocate Paula Begoun in 1995. Built on the radical idea that beauty should be judged by ingredients rather than marketing, the company sells fragrance-free, cruelty-free, science-driven products direct to consumers around the world. Its cult 2% BHA Liquid Exfoliant and a culture of ingredient transparency turned a self-published 'Cosmetics Cop' into a roughly $300M brand that Unilever acquired in 2021.

- **Founded:** 1995
- **Headquarters:** Seattle, Washington, United States
- **Founders:** Paula Begoun (Founder ('The Cosmetics Cop'))
- **Team size:** ~750 employees
- **Products:** Skin Perfecting 2% BHA Liquid Exfoliant, 10% Niacinamide Booster, C15 Super Booster, Cleansers, moisturizers, serums and sunscreens, Beautypedia
- **Notable:** Founder Paula Begoun's books have sold nearly three million copies in eight languages., 2% BHA Liquid Exfoliant is a 20+ year best seller, reportedly selling one unit every seven seconds., Built Beautypedia, a review database covering 45,000+ products from 300+ brands.

## Products & services

- **Skin Perfecting 2% BHA Liquid Exfoliant** — The brand's iconic best seller, a leave-on salicylic acid exfoliant launched in 2000 that clears pores and smooths skin; reportedly sells over 1.25 million units globally each year.
- **10% Niacinamide Booster** — A concentrated serum targeting enlarged pores, uneven tone and texture.
- **C15 Super Booster** — A 15% vitamin C serum for brightening and antioxidant protection.
- **Cleansers, moisturizers, serums and sunscreens** — A full range of fragrance-free, cruelty-free routines organized by skin concern and skin type.
- **Beautypedia** — An online ingredient and product review database covering tens of thousands of products from hundreds of brands - including competitors.

## Achievements

- Founder Paula Begoun's books have sold nearly three million copies in eight languages.
- 2% BHA Liquid Exfoliant is a 20+ year best seller, reportedly selling one unit every seven seconds.
- Built Beautypedia, a review database covering 45,000+ products from 300+ brands.
- Acquired by Unilever in 2021 in a deal reported around $2 billion.

## Latest updates

- **2021-06** — Unilever agreed to acquire Paula's Choice from TA Associates in a deal reported around $2 billion.
- **2021-08** — Acquisition completed; Paula's Choice joined Unilever's prestige beauty division.

## Links

- Website: https://paulaschoice.com
- LinkedIn: http://www.linkedin.com/company/paulas-choice
- Twitter/X: https://twitter.com/paulaschoice
- YouTube: https://www.youtube.com/user/paulaschoice
- Instagram: https://www.instagram.com/paulaschoice/
- Facebook: https://facebook.com/PaulasChoice.Inc/
- TikTok: https://www.tiktok.com/@paulaschoice

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Last updated: 2026-06-01