# Paula Port

> Paula Port is Chief Marketing Officer at Destination Toronto, where she leads marketing, content, media relations and business intelligence after more than two decades with the organization. A Toronto Metropolitan University hospitality and tourism alum and Certified Destination Management Executive, she has helped turn content into a core organizational function, led the city's 100% brand platform, and pushed destination marketing toward practical, human-centred uses of AI.

- **Role:** Chief Marketing Officer at Destination Toronto
- **Organizations:** Destination Toronto, Toronto Metropolitan University Ted Rogers School of Hospitality and Tourism Management, Destinations International
- **Education:** Hospitality and Tourism Management (program), Toronto Metropolitan University (then Ryerson University)
- **Known for:** Established content marketing as a core function at Destination Toronto., Launched a reimagined DestinationToronto.com content hub featuring diversified content and editorial contributors., Developed a regionally focused content and marketing strategy that supported local tourism and hospitality businesses during the pandemic.

## Career timeline

- **2000s-2022** — Built more than twenty years of experience at Destination Toronto, including service as Director, Brand & Content.
- **2019** — Credited as Director, Brand Content in Tourism Toronto's published family guide.
- **2021** — Helped launch PatioscapesTO to support Toronto restaurants as patios reopened.
- **2022** — Appointed Vice President of Global Marketing at Destination Toronto.
- **2023** — Published Destination Toronto's Marketing Playbook to connect its content strategy with the tourism community.
- **2024** — Joined the Ted Rogers School hospitality and tourism advisory council and published a practical guide to AI adoption.
- **2025** — Led marketing around the 100% Toronto brand platform, spoke at the Skift Data + AI Summit, and earned the Certified Destination Management Executive credential.
- **2026** — Promoted to Chief Marketing Officer, with responsibility for marketing, content, media relations and business intelligence.

## Achievements

- Established content marketing as a core function at Destination Toronto.
- Launched a reimagined DestinationToronto.com content hub featuring diversified content and editorial contributors.
- Developed a regionally focused content and marketing strategy that supported local tourism and hospitality businesses during the pandemic.
- Led the 100% brand platform and its 2025 visitor campaign.
- Helped put an organization-wide AI strategy and the 6ix AI travel assistant into practice.
- Earned the Certified Destination Management Executive credential from Destinations International in 2025.
- Serves on the advisory council for Toronto Metropolitan University's hospitality and tourism management school.
- Served as a Canadian Marketing Association awards judge.

## Latest updates

- **2026-06** — Highlighted Destination Toronto staff serving as city ambassadors during FIFA World Cup 2026 activity and the use of the 6ix AI travel assistant.
- **2026-05** — Celebrated an industry award for the Top Chef: Destination Canada premiere and credited the team behind the experiential event.
- **2026-05** — Discussed Toronto's readiness to welcome FIFA World Cup visitors and the opportunity for local businesses and cultural organizations to reach a global audience.
- **2026-02** — Destination Toronto promoted Port to Chief Marketing Officer.
- **2025-10** — Published an essay on how media coverage, destination content and public web information shape AI-generated travel answers.

## Links

- Website: https://www.destinationtoronto.com/
- LinkedIn: https://www.linkedin.com/in/paula-port
- Twitter/X: https://twitter.com/SeeTorontoNow
- YouTube: https://www.youtube.com/c/DestinationToronto
- Instagram: https://www.instagram.com/destination_toronto/
- Facebook: https://www.facebook.com/destinationtoronto
- TikTok: https://www.tiktok.com/@destinationtoronto

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Profile page: https://yespress.io/paula-port
Published by YesPress — https://yespress.io
Last updated: 2026-08-24