# Paula Griffiths

> A summer at Norwich Union became a career in insurance. Now CEO of Marshmallow Insurance Ltd in Gibraltar, Paula Griffiths brings underwriting experience and a practical view of how people should work to a digital insurer.

- **Role:** Chief Executive Officer at Marshmallow Insurance Ltd
- **Organizations:** Marshmallow Insurance Ltd, Marshmallow, I Love Claims Motor Claims Advisory Board, Freedom Services Group, Pukka Insure, Apex Insurance International, Ibex Insurance, Peninsula Underwriting, Callaghan Insurance Brokers, Norwich Union
- **Education:** Advanced Diploma in Insurance (ACII), Chartered Insurance Institute, London
- **Known for:** Qualified as a chartered insurer at age 25., Led Pukka Insure as managing director from its 2015 launch., Appointed chief commercial officer at Freedom Services Group in 2019.

## Career timeline

- **Before university** — A summer job at Norwich Union led to a full-time offer and promotion; she deferred a planned university course.
- **2002-2007** — Commercial insurance broker at Callaghan Insurance Brokers, according to her published career listing.
- **2007-2013** — Managing director at Peninsula Underwriting, according to her published career listing.
- **2013-2015** — Underwriting director at Ibex Insurance, according to her published career listing.
- **2015** — Became managing director of Pukka Insure at its launch.
- **2019** — Promoted to chief commercial officer at Freedom Services Group.
- **2020** — Joined Marshmallow in an insurance leadership role.
- **2025-07** — Named to I Love Claims’ Motor Claims Advisory Board as VP - Insurance & Partnerships at Marshmallow.
- **2025-12** — Succeeded David Coughlan as CEO of Marshmallow Insurance Ltd.
- **2026-09** — Participated in the closing fireside chat at the Exclusive Motor Claims Conference in London.

## Achievements

- Qualified as a chartered insurer at age 25.
- Led Pukka Insure as managing director from its 2015 launch.
- Appointed chief commercial officer at Freedom Services Group in 2019.
- Appointed CEO of Marshmallow Insurance Ltd in December 2025.
- Named to I Love Claims’ Motor Claims Advisory Board in July 2025.

## Latest updates

- **2026-09** — Spoke with Chris Ashworth at the Exclusive Motor Claims Conference on leadership, technology, digital adoption, regulation and insurance’s future development.
- **2025-12** — Became CEO of Marshmallow Insurance Ltd, succeeding David Coughlan.
- **2025-07** — Named to the I Love Claims Motor Claims Advisory Board.

## Links

- Website: https://www.marshmallow.com/
- LinkedIn: https://www.linkedin.com/in/paula-coulthard-griffiths-4787b375

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Profile page: https://yespress.io/paula-griffiths
Published by YesPress — https://yespress.io
Last updated: 2026-10-07