# Paul Walsh

> Paul Walsh is the founder and former CEO of Infinity, the UK call intelligence business he established in 2010 after encountering telephone attribution problems at Jellyfish. His career includes founding Avondale IT, co-founding Jellyfish with Rob Pierre, leading Infinity through its bootstrapped years and 2016 Smedvig investment, and later supporting its development as a non-executive director. He is also the ACE Foundation’s founding benefactor and a co-founding trustee at Carrington School.

- **Role:** Founder and Non-Executive Director at Infinity
- **Organizations:** Infinity, Jellyfish, Avondale IT, ACE Foundation
- **Education:** Warwick School (now Carrington School)
- **Known for:** Founded Infinity in 2010 and led the business through its early growth., Co-founded Jellyfish with Rob Pierre after developing Avondale IT into a search marketing business., Led Infinity when it secured £10 million from Smedvig Capital in 2016.

## Career timeline

- **1999** — Founded Avondale IT to provide technology services to small businesses.
- **2002** — Expanded into paid-search marketing after a magazine client sought more online subscribers.
- **2005** — Rob Pierre joined; the business was rebranded and relaunched as Jellyfish.
- **2006** — Opened a barber shop venture that did not succeed.
- **2010** — Founded Infinity, building on the call-tracking problem encountered at Jellyfish.
- **2011** — Infinity launched; Walsh stepped down from running Jellyfish.
- **2014** — Announced a larger Reigate office and plans for a Baltimore client services team.
- **2016** — Infinity secured a £10 million investment from Smedvig Capital.
- **2017** — Published essays on AI and communications and on the future of paid-search campaign management.
- **2018** — Infinity launched its Conversation Analytics suite while Walsh was CEO.
- **2021** — Identified as a non-executive director and shareholder supporting Infinity’s acquisition of ResponseTap.
- **2022** — Explained his support for the ACE Foundation as founding benefactor at his former school.

## Achievements

- Founded Infinity in 2010 and led the business through its early growth.
- Co-founded Jellyfish with Rob Pierre after developing Avondale IT into a search marketing business.
- Led Infinity when it secured £10 million from Smedvig Capital in 2016.
- Supported the ResponseTap acquisition as an Infinity non-executive director and shareholder in 2021.
- Became founding benefactor and a co-founding trustee of the ACE Foundation.

## Latest updates

- **2022-01** — A school statement recorded Walsh’s explanation of his ACE Foundation support as its founding benefactor.
- **2021-09** — Infinity acquired ResponseTap with support from existing shareholders including founder and non-executive director Paul Walsh.

## Links

- LinkedIn: https://www.linkedin.com/in/pauljaywalsh/
- Twitter/X: https://twitter.com/pauljaywalsh

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Profile page: https://yespress.io/paul-walsh
Published by YesPress — https://yespress.io
Last updated: 2026-10-21