# Paul Nugent

> Paul Nugent is Chief Marketing Officer at Peter Millar, the Raleigh-based luxury sportswear and golf apparel brand owned by Richemont. A British-trained brand marketer, he has spent more than two decades building sports and lifestyle brands, most recently as CMO of Crocs-owned HEYDUDE, where he steered high-profile campaigns with Sydney Sweeney and Travis Hunter. Before that he led global brand marketing at Under Armour and reshaped the football heritage of Umbro, with earlier stops at ellesse and Codemasters. He joined Richemont's Peter Millar in 2025.

- **Role:** Chief Marketing Officer at Peter Millar
- **Organizations:** Peter Millar, Richemont, HEYDUDE, Crocs, Inc., Under Armour, Umbro, ellesse, Codemasters
- **Nationality:** British
- **Education:** Bachelor of Arts (BA), Media Production, University of Humberside
- **Known for:** Led HEYDUDE's 'Fashion Crisis Hotline' global campaign with brand ambassador Sydney Sweeney, Launched HEYDUDE's 'Unlike Anything' global brand campaign with Heisman Trophy winner Travis Hunter, Directed HEYDUDE collaborations including the SpongeBob collection

## Career timeline

- **2000-2003** — Brand Manager, Football at ellesse
- **2003** — Brand Manager (football games) at Codemasters
- **2005-2010** — Brand Director at Umbro
- **2012-2016** — VP of Global Marketing at Umbro, leading the relaunch of the Speciali boot
- **2016-2020** — Senior Director, Marketing - Europe at Under Armour
- **2020-2023** — SVP, Global Brand Marketing & Category at Under Armour
- **2024-2025** — Chief Marketing Officer at HEYDUDE (Crocs, Inc.)
- **2025** — Chief Marketing Officer at Peter Millar (Richemont)

## Achievements

- Led HEYDUDE's 'Fashion Crisis Hotline' global campaign with brand ambassador Sydney Sweeney
- Launched HEYDUDE's 'Unlike Anything' global brand campaign with Heisman Trophy winner Travis Hunter
- Directed HEYDUDE collaborations including the SpongeBob collection
- Oversaw global brand marketing and category at Under Armour
- Drove Umbro's football heritage revival, including the relaunch of the Speciali boot

## Latest updates

- **2025** — Named Chief Marketing Officer of Peter Millar, joining Richemont after leaving HEYDUDE.
- **2025-02** — Fronted HEYDUDE's Sydney Sweeney 'Fashion Crisis Hotline' campaign as CMO.
- **2025-01** — Announced HEYDUDE's 'Unlike Anything' campaign with Travis Hunter.

## Links

- Website: https://petermillar.com
- LinkedIn: http://www.linkedin.com/in/paul-nugent-636a4a10

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Profile page: https://yespress.io/paul-nugent
Published by YesPress — https://yespress.io
Last updated: 2026-07-25