# Paul Guyardo

> Paul Guyardo is the President and CEO of Fetch Pet Insurance, the New York based, Warburg Pincus backed insurer formerly known as Petplan. Since arriving in 2019 he rebranded the company, partnered it with the viral animal brand The Dodo, and roughly tripled its subscriber base toward half a million pets. A specialist in growing direct-to-consumer subscription businesses, Guyardo previously ran revenue and marketing at DIRECTV, where he helped lift annual revenue from $12 billion to $25 billion, and served as Chief Commercial Officer at Discovery, where he launched nine streaming apps that became part of the foundation for MAX.

- **Role:** President & CEO at Fetch Pet Insurance
- **Organizations:** Fetch Pet Insurance, Discovery Communications, DIRECTV, HSN, Kmart, Nutrisystem, Northwestern University
- **Nationality:** American
- **Education:** B.S. in Radio/TV/Film, Northwestern University, M.A. in Advertising, Northwestern University
- **Known for:** Tripled Fetch's subscriber base to nearly 500,000 pets and rebranded Petplan into Fetch, Grew DIRECTV subscribers from 15 million to 20 million and annual revenue from $12 billion to $25 billion, Created award-winning DIRECTV advertising that won 12 Cannes Lions

## Career timeline

- **early career** — Began in advertising representing consumer brands including Noxzema, Procter & Gamble, and Frito Lay
- **pre-2005** — EVP of Television & Marketing at HSN; later Chief Marketing Officer at Kmart following its emergence from bankruptcy
- **2005** — Joined DIRECTV as EVP and Chief Marketing Officer
- **2007** — Expanded role at DIRECTV to lead all sales and distribution channels plus marketing
- **2012** — Named Chief Revenue & Marketing Officer of DIRECTV; joined Nutrisystem board of directors
- **2015** — Joined Discovery Communications as Chief Commercial Officer (started October 5, 2015)
- **2019** — Became President & CEO of Petplan, leading its rebrand to Fetch by The Dodo / Fetch Pet Insurance
- **2026** — Continues as President & CEO of Fetch Pet Insurance, a Warburg Pincus portfolio company

## Achievements

- Tripled Fetch's subscriber base to nearly 500,000 pets and rebranded Petplan into Fetch
- Grew DIRECTV subscribers from 15 million to 20 million and annual revenue from $12 billion to $25 billion
- Created award-winning DIRECTV advertising that won 12 Cannes Lions
- At Discovery, launched nine direct-to-consumer streaming apps and grew Eurosport Player from 250,000 to 1 million subscribers in a year
- Served seven years on the public board of Nutrisystem until its acquisition by Tivity Health
- Holds an 88/100 employee CEO approval rating at Fetch

## Latest updates

- **2023-05** — Fetch announced a vet advisors program, expanding its veterinary engagement

## Links

- Website: https://www.fetchpet.com
- LinkedIn: https://www.linkedin.com/in/paulguyardo

---

Profile page: https://yespress.io/paul-guyardo
Published by YesPress — https://yespress.io
Last updated: 2026-06-21