# Paul Evans

> Paul Evans is the founder and Chief Positioning Engineer at V2RSION, a London studio that builds AI-powered B2B positioning systems. After two decades leading media and marketing at Vodafone, Microsoft, Emirates and Nike, he now argues that the B2B website is no longer where buyers decide - they ask ChatGPT, Gemini and Perplexity instead - and that companies must feed clear, differentiated positioning to LLMs or risk being left off the shortlist entirely.

## Achievements

- Creator of Positioning Engineering and the 5D Positioning Framework
- Campaign 40 Over 40 Winner
- Media Leader Future 100 Club member
- Guinness World Record Holder
- Cambridge University Sustainability Leadership Graduate
- Former Global Head of Media, Vodafone
- Forbes Business Council member

## Latest updates

- **2026-07** — Publishing on LinkedIn about how AI-driven discovery is reshaping B2B marketing, arguing buyer influence now flows through LLMs rather than websites.

## Links

- LinkedIn: https://www.linkedin.com/in/thepositioningengineer/

---

Profile page: https://yespress.io/paul-evans-positioning-engineer
Published by YesPress — https://yespress.io
Last updated: 2026-07-31