# Paul Crandell

> Paul Crandell is the co-founder and CEO of Lumi Labs, the portable smart-projector business. Based in Loomis, California, he previously held marketing leadership roles at Red Bull and GoPro, was appointed president of Kindhumans and CMO of Xeal, and helped organize the inaugural Donner Summit for aspiring snowsports professionals.

- **Role:** Co-Founder & CEO at Lumi Labs (Lumi - Smart Projectors)
- **Organizations:** Lumi Labs, 1 Degree LLC, Solid Ground Pro, The Donner Summit at Sugar Bowl, GoPro, Red Bull North America, ICON Aircraft, Q Sport Architects, Kindhumans, Xeal
- **Education:** B.A. in Law and Society, University of California, Santa Barbara, Orange Coast College
- **Known for:** Adweek Brand Genius and Grand Brand Genius, 2014., Named a 2014 Marketers That Matter award winner in the small-company technology category., Content Marketing Institute Content Marketer of the Year finalist, 2015.

## Career timeline

- **1998-2007** — Worked at Red Bull North America from November 1998 to October 2007; director of sports marketing from December 2005.
- **2001** — Helped establish Red Bull Rampage, first held in Virgin, Utah.
- **2007-2008** — Vice president of marketing at ICON Aircraft, November 2007 to November 2008.
- **2009-2011** — Co-founder of Q Sport Architects, January 2009 to August 2011.
- **2011** — Joined GoPro as vice president of marketing in August.
- **2014** — Received Adweek Brand Genius and Grand Brand Genius honors while leading GoPro marketing.
- **2021** — Kindhumans announced his appointment as president on February 10.
- **2023** — Xeal announced his appointment as its first chief marketing officer on May 17.
- **2024** — Co-founded Lumi with Kody Amburgey; organized the inaugural Donner Summit, May 2-5 at Sugar Bowl.

## Achievements

- Adweek Brand Genius and Grand Brand Genius, 2014.
- Named a 2014 Marketers That Matter award winner in the small-company technology category.
- Content Marketing Institute Content Marketer of the Year finalist, 2015.
- Helped develop Red Bull Rampage.
- Organized the first Donner Summit at Sugar Bowl in 2024.

## Latest updates

- **2026-03** — Announced a first purchase order for 33 Barnes & Noble College physical stores, with placement planned for late May; this was a forward-looking statement, not confirmation of installation.
- **2026-01** — Described Lumi’s event demonstrations and focused community-building strategy in a Wefunder update.
- **2026-01** — Reflected on exhibiting at CES with two Lumi projectors on the market.

## Links

- Website: https://grablumi.com/
- LinkedIn: https://www.linkedin.com/in/paul-crandell-9974ba27

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Profile page: https://yespress.io/paul-crandell
Published by YesPress — https://yespress.io
Last updated: 2026-10-21