# Paul Breitenbach

> Paul Breitenbach is the founder and CEO of r4 Technologies and a Priceline co-founder and former chief marketing officer. A former professional musician raised on the Jersey Shore, he holds a Cornell BA in sociology and MBA. His work applies predictive AI to coordinated decisions; his Cornell connections include an applied-AI initiative and a donation of original newspaper comic art.

- **Role:** Founder and CEO at r4 Technologies
- **Organizations:** r4 Technologies, Priceline, Walker Digital, CUC International, Skillgames, Cornell University, Spectral Capital Corporation (former director)
- **Education:** BA in Sociology, Cornell University, College of Arts and Sciences, MBA, Cornell University, Johnson Graduate School of Management
- **Known for:** Helped develop Priceline’s business model, strategy and brand as a founding executive., Co-chaired a Cornell applied-AI initiative launched in December 2018., Donated more than 10,000 original newspaper comic strips and related materials to Cornell.

## Career timeline

- **1992** — Earned Cornell BA in sociology.
- **1995** — Earned Cornell MBA.
- **1995-1997** — Vice president at CUC International, per his SEC-filed biography.
- **1996-2000** — Priceline co-founder and chief marketing officer, per his SEC-filed biography.
- **1997-2017** — Chief marketing officer at Walker Digital, per his SEC-filed biography.
- **2001-2002** — Chief marketing officer at Skillgames, per his SEC-filed biography.
- **2007** — Cornell reported his donation of more than 10,000 original newspaper comic strips and related materials.
- **2018** — Co-chaired the Cornell-r4 Applied AI Initiative with Greg Morrisett.
- **2019** — r4 announced XEM on May 21, scheduling general availability for June 24.
- **2024** — Appointed to Spectral Capital’s board on June 17.
- **2025** — Resigned from Spectral Capital’s board effective May 30.
- **2026** — Continues as r4 founder and CEO; discussed career and leadership in May and July interviews.

## Achievements

- Helped develop Priceline’s business model, strategy and brand as a founding executive.
- Co-chaired a Cornell applied-AI initiative launched in December 2018.
- Donated more than 10,000 original newspaper comic strips and related materials to Cornell.
- Led r4 through the 2019 announcement of XEM.

## Latest updates

- **2026-07** — Featured in LEADERS Magazine discussing his career, r4, teamwork and service.
- **2026-05** — Appeared on Thirty Minute Mentors, episode 330; transcript published May 5.
- **2026-02** — Appeared on The Digital Executive, episode 1192, discussing predictive analytics and adoption.

## Links

- Website: https://r4.ai/profile/paul-breitenbach
- LinkedIn: https://www.linkedin.com/in/pbreitenbachr4

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Profile page: https://yespress.io/paul-breitenbach
Published by YesPress — https://yespress.io
Last updated: 2026-10-21