# Paul Archer

> Paul Archer is the founder and CEO of Duel, a London-based brand advocacy SaaS platform that helps global brands like Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret and Abercrombie & Fitch turn customers, creators and fans into a measurable growth channel. Before software, Archer drove a 1992 London black cab around the world, breaking two Guinness World Records and writing a best-selling book about it. He co-founded Duel in 2017 with viral games developer Naio Tsarouchis; the company raised a $16M Series A in September 2025 co-led by Molten Ventures and Bright Pixel.

- **Role:** Founder and CEO at Duel Tech
- **Organizations:** Duel Tech, It's on the Meter Expedition
- **Nationality:** British
- **Education:** BSc Business and Psychology, Aston University
- **Known for:** Two Guinness World Records - longest journey by taxi and highest altitude reached by taxi, Best-selling author of 'It's on the Meter', Raised over £20,000 for British Red Cross via the expedition

## Career timeline

- **2011** — Launched 'It's on the Meter' round-the-world taxi expedition from the London Transport Museum with Johno Ellison and Leigh Purnell
- **2012** — Completed 43,319-mile circumnavigation, setting two Guinness World Records
- **2016** — Published 'It's on the Meter: One Taxi, Three Mates and 43,000 Miles of Misadventures around the World'
- **2017** — Co-founded Duel with viral games developer Naio Tsarouchis
- **2025** — Duel raised $16M Series A co-led by Molten Ventures and Bright Pixel Capital

## Achievements

- Two Guinness World Records - longest journey by taxi and highest altitude reached by taxi
- Best-selling author of 'It's on the Meter'
- Raised over £20,000 for British Red Cross via the expedition
- Grew Duel to work with major brands including Charlotte Tilbury, Lush, ELEMIS, Victoria's Secret, Abercrombie & Fitch, Pandora and Dove
- Raised over $25M total in venture funding for Duel

## Latest updates

- **2025-09** — Duel closed a $16M Series A co-led by Molten Ventures and Bright Pixel, with participation from Mimecast founder Peter Bauer.

## Links

- Website: https://www.paulkarcher.com/
- LinkedIn: https://uk.linkedin.com/in/paulkarcher
- Twitter/X: https://twitter.com/duel
- YouTube: https://www.youtube.com/channel/UCIaqN9IOLGDt4sxlccbFClw
- Facebook: https://facebook.com/daredevilproject

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Profile page: https://yespress.io/paul-archer
Published by YesPress — https://yespress.io
Last updated: 2026-07-09