# Patty Jurca

> Patty Jurca is KeyBank's chief brand officer, a Cleveland-based marketing executive whose career spans advertising, consumer packaged goods, higher education, consulting and banking. Since joining KeyBank in 2018 and becoming chief marketing officer in 2022, she has connected relationship banking to everyday humor, financial education, sports partnerships and community investment, while maintaining a long record of civic service in Cleveland.

- **Role:** Chief Brand Officer at KeyBank
- **Organizations:** KeyBank, Cuyahoga County Public Library Foundation, Detroit Shoreway Community Development Organization, Northwest Neighborhoods CDC, Case Western Reserve University, The Bonne Bell Company, Rawle Murdy, Stern Advertising, Entrepreneurs for Sustainability
- **Education:** B.S. in Business Administration, Marketing, Boston University, MBA, Weatherhead School of Management, Case Western Reserve University
- **Known for:** Advanced from B2B and consumer marketing leadership to chief marketing officer and chief brand officer at KeyBank., Helped shape KeyBank campaigns that translated relationship banking into humorous, everyday scenarios and mobile thank-you activations., Helped establish KeyBank as the first founding partner of Cleveland's WNBA expansion franchise ahead of its 2028 debut.

## Career timeline

- **2002-2005** — Worked as an account executive at Stern Advertising.
- **2005** — Worked as an account executive at Rawle Murdy.
- **2006-2009** — Worked as a brand manager at The Bonne Bell Company.
- **2010-2011** — Served as a network entrepreneur with Entrepreneurs for Sustainability and as an executive coach at Case Western Reserve University.
- **2011-2013** — Served as director of marketing and communications at Case Western Reserve University.
- **2014-2018** — Taught Brand Management as an adjunct professor at Case Western Reserve University.
- **2015** — Was elected to the Detroit Shoreway Community Development Organization board.
- **2018** — Joined KeyBank in B2B marketing.
- **2020** — As board president of Detroit Shoreway Community Development Organization, announced Adam Stalder's appointment as executive director.
- **2021** — Supported the combination of Detroit Shoreway and Cudell community development organizations into Northwest Neighborhoods CDC.
- **2022** — Became KeyBank's chief marketing officer after leading B2B and consumer marketing.
- **2023-2024** — Led brand work including KeyBank's relationship-banking campaign and mobile 'Automated Thank You Machines.'
- **2025** — As chief brand officer, launched the KeyBank Financial Playbook partnership with Ohio State football player Jeremiah Smith and supported a marketing analytics collaboration with Ohio State's Fisher College of Business.
- **2026** — Helped establish KeyBank as the first founding partner of Cleveland's incoming WNBA franchise.

## Achievements

- Advanced from B2B and consumer marketing leadership to chief marketing officer and chief brand officer at KeyBank.
- Helped shape KeyBank campaigns that translated relationship banking into humorous, everyday scenarios and mobile thank-you activations.
- Helped establish KeyBank as the first founding partner of Cleveland's WNBA expansion franchise ahead of its 2028 debut.
- Connected KeyBank's sports marketing to financial education through the KeyBank Financial Playbook with Jeremiah Smith.
- Initiated an academic collaboration with Ohio State's Fisher College of Business to strengthen marketing-mix measurement.
- Served as president of Detroit Shoreway Community Development Organization during its combination with Cudell Improvement into Northwest Neighborhoods CDC.
- Was recognized in 2020 by YWCA Greater Cleveland as a Woman of Professional Excellence.
- Serves on the Cuyahoga County Public Library Foundation board.

## Latest updates

- **2026-07** — KeyBank became the first founding partner of Cleveland's WNBA franchise; Jurca said the bank wanted to help write the story from the beginning and invest in the city.
- **2026-03** — Ohio State's Fisher College of Business detailed a long-term marketing analytics collaboration initiated with KeyBank to examine channel effectiveness, customer journeys and sponsorship measurement.
- **2025-12** — Jurca represented KeyBank at the launch of the Cavaliers Book Bus, a literacy partnership distributing books to Cuyahoga County students.
- **2025-12** — She appeared on a Financial Marketing Leaders' Summit panel at Reuters in New York about marketing ROI, the changing CMO role and personal versus company branding.
- **2025-09** — KeyBank launched the Financial Playbook, a social-first financial education campaign with Ohio State receiver Jeremiah Smith.

## Links

- Website: https://www.key.com/
- LinkedIn: https://www.linkedin.com/in/patricia-jurca

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Profile page: https://yespress.io/patty-jurca
Published by YesPress — https://yespress.io
Last updated: 2026-08-14