# PATTISON Outdoor

> PATTISON Outdoor is Canada's largest out-of-home advertising operator, selling and managing classic billboards, digital screens, transit media, airport displays, street furniture and place-based networks. Its newer bet is that the old physical moat - scarce, well-placed inventory - becomes more valuable when paired with planning software, audience data, programmatic delivery and in-house creative production.

- **Founded:** 1967
- **Headquarters:** Mississauga, Canada
- **Founders:** Jim Pattison (Founder of PATTISON Outdoor and the Jim Pattison Group)
- **Team size:** 430+ employees according to the company; LinkedIn listed 517 employees in August 2026.
- **Products:** Classic Outdoor, Digital Outdoor, Transit Advertising, Airport Advertising, Place-Based Media
- **Notable:** Built roots through predecessor companies dating to 1908 and consolidated the PATTISON Outdoor name nationally in 1998., Launched some of Canada's first fully vinyl-wrapped SuperBuses in 1995., Introduced Canada's first high-resolution large-format digital billboard in 2009, according to the company history.

## Products & services

- **Classic Outdoor** — Static billboards, superboards, spectaculars, vertical and horizontal posters, transit shelters, bus benches and street-level units; PATTISON says it holds 55% of Canada's static poster inventory.
- **Digital Outdoor** — Digital superboards, spectaculars, curved billboards, posters and street-level screens, including contextual smartAD technology and programmatic buying.
- **Transit Advertising** — Vehicle wraps, interior cards, station displays and other media sold across 39 partner transit authorities, including the TTC.
- **Airport Advertising** — Interior and exterior airport media including flight-information displays, digital pylons, ribbons, murals, banners, luggage-carousel screens and custom installations across 17 Canadian airports plus Tampa.
- **Place-Based Media** — Advertising in pathways, offices, residential buildings, sporting venues and other high-traffic indoor environments.
- **Digital Twins** — Scale-accurate, browser-based 3D recreations of advertising environments that let buyers place static or video creative and inspect it from realistic viewing angles before approval.
- **PULSE by PATTISON** — Transit and airport audience-planning software built with Vieta Technologies, drawing on more than 20 billion data points to optimize markets, garages, assets, budgets and reach curves.
- **PATTISON sOOHcial** — A collaboration with Embold that connects influencer-made social content with vertical digital out-of-home screens in Canadian markets.
- **Creative, Production and Analytics** — In-house campaign planning, mapping, design, 3D production, installation, proof of performance, audience analysis and reporting.

## Achievements

- Built roots through predecessor companies dating to 1908 and consolidated the PATTISON Outdoor name nationally in 1998.
- Launched some of Canada's first fully vinyl-wrapped SuperBuses in 1995.
- Introduced Canada's first high-resolution large-format digital billboard in 2009, according to the company history.
- Represents 39 transit authority partners and 17 Canadian airports as of 2026.
- Controls 55% of Canada's static poster inventory, according to the company product page.
- Became Toronto Pearson's exclusive advertising and brand-experience partner under a 10-year agreement in 2026.
- Entered the U.S. market through Tampa International Airport in May 2026.
- Launched PULSE using more than 20 billion data points for transit and airport planning.
- Committed to plant 20,000 seedlings through Tree Canada by 2028.
- The Forum's Elevating Voices campaign won first place in the Client Direct category at Ad Club OOH Day Showdown 2024.

## Latest updates

- **2026-05** — Launched PULSE by PATTISON, a transit and airport planning platform using more than 20 billion data points.
- **2026-05** — Entered the U.S. market through an airport advertising partnership with Tampa International Airport.
- **2026-02** — Upgraded the Yonge-Eglinton Centre corner in Toronto with two 14-by-48-foot digital screens and smartAD capabilities.
- **2026-01** — Became Toronto Pearson's exclusive advertising and brand-experience partner under a 10-year agreement.
- **2025-07** — Announced Planting it Forward with Tree Canada, targeting 20,000 seedlings by 2028.
- **2025-06** — Introduced Digital Twins, beginning with a scale-accurate virtual version of TTC Union Station.
- **2025-03** — Signed an exclusive advertising partnership with Niagara Transit.
- **2024-04** — Adopted Broadsign's full OOH technology stack and acquired 79 Outdoor Exposure faces in Northern Ontario.

## Links

- Website: https://www.pattisonoutdoor.com
- LinkedIn: https://www.linkedin.com/company/pattison-outdoor
- Twitter/X: https://twitter.com/pattisonoutdoor
- YouTube: https://www.youtube.com/PattisonOOH/
- Instagram: https://www.instagram.com/pattisonoutdoor
- Facebook: https://www.facebook.com/pattisonoutdooradvertising

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Profile page: https://yespress.io/pattison-outdoor
Published by YesPress — https://yespress.io
Last updated: 2026-08-23