# Pattern Brands

> Pattern Brands is a New York-based family of consumer home brands built around a single mission: helping people enjoy daily life. Founded in 2019 by the team behind the influential agency Gin Lane, Pattern acquires, operates, and grows leading Shopify-based home and lifestyle brands on one shared operating platform - pairing in-house operational expertise with the design sensibility that helped launch dozens of well-known DTC companies. Its portfolio has included GIR, Equal Parts, Open Spaces, Letterfolk, Yield, Poketo, Onsen, and Miracle Made.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Nicholas Ling (Co-founder & CEO), Emmett Shine (Co-founder & Chief Creative Officer), Suze Dowling (Co-founder & Chief Business Officer)
- **Team size:** ~59 employees
- **Products:** GIR (Get It Right), Equal Parts, Open Spaces, Letterfolk, Yield
- **Notable:** Founding team (as Gin Lane) helped launch 50+ DTC brands including Harry's, Hims, Quip, Sweetgreen, SmileDirectClub and Stadium Goods, reportedly creating ~$15B in market value., Built a six-plus brand home-goods portfolio on a single operating platform since launching in 2019., Raised $25M Series B in 2022 on top of $60M in acquisition capital the prior year.

## Products & services

- **GIR (Get It Right)** — Premium silicone kitchen tools and utensils engineered for performance and longevity.
- **Equal Parts** — Cookware paired with personal coaching, the first brand built in-house by the former Gin Lane team.
- **Open Spaces** — Home organization brand with modular bins, racks and storage designed to look good in the open.
- **Letterfolk** — Custom home goods known for letter boards, mats and personalized decor.
- **Yield** — Housewares and home goods brand with a refined, material-forward aesthetic.
- **Poketo** — Stationery, accessories and housewares brand bringing art into everyday objects, with retail roots in Los Angeles.
- **Onsen** — Modern waffle-weave towels designed for quick drying, durability and comfort.
- **Miracle Made** — Sleep and bedding brand marketed around temperature regulation and self-cleaning fabric technology.

## Achievements

- Founding team (as Gin Lane) helped launch 50+ DTC brands including Harry's, Hims, Quip, Sweetgreen, SmileDirectClub and Stadium Goods, reportedly creating ~$15B in market value.
- Built a six-plus brand home-goods portfolio on a single operating platform since launching in 2019.
- Raised $25M Series B in 2022 on top of $60M in acquisition capital the prior year.
- Acquired Yield and Poketo in 2022, expanding into stationery and retail.
- Expanded from pure e-commerce toward brick-and-mortar retail.

## Latest updates

- **2022-07** — Raised $25M Series B led by Toba Capital, Verlinvest and BAM Elevate, and announced acquisitions of Yield and Poketo.
- **2022-07** — Outlined plans to use Poketo's retail roots to accelerate brick-and-mortar expansion across the portfolio.
- **2026** — Website now spotlights GIR, Onsen and Miracle Made as featured family brands on a single platform.

## Links

- Website: https://patternbrands.com
- LinkedIn: http://www.linkedin.com/company/pattern-brands
- Twitter/X: https://twitter.com/poketo
- Instagram: https://www.instagram.com/patternbrands/
- Facebook: https://facebook.com/poketo

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Profile page: https://yespress.io/pattern-brands
Published by YesPress — https://yespress.io
Last updated: 2026-06-13