# Patrick van der Pijl

> Patrick van der Pijl is an Amsterdam-based business designer, founder and CEO of Business Models Inc., author and keynote speaker. He produced Business Model Generation and co-authored Design a Better Business, Business Model Shifts and Augmented Collaboration. His work centres on visual strategy, customer research and collaborative experimentation.

- **Role:** Founder and CEO at Business Models Inc.
- **Organizations:** Business Models Inc., Arthur Andersen
- **Nationality:** Dutch
- **Education:** BSc Economics, Amsterdam University of Applied Sciences, Master of Science in Management, Nyenrode Business University
- **Known for:** Producer of Business Model Generation, a book created with 470 contributors from 45 countries., Co-author of Design a Better Business and Business Model Shifts., Founder of the company awarded Good Design Australia’s inaugural Design Pioneer Award.

## Career timeline

- **1997** — Begins consulting at Arthur Andersen.
- **2009** — Produces the original Business Model Generation publication, involving 470 co-creators from 45 countries.
- **2009-2010** — Establishes Business Models Inc.; public accounts differ between 2009 and 2010.
- **2016** — Co-authors Design a Better Business with Justin Lokitz and Lisa Kay Solomon.
- **2017** — Business Models Inc. receives the inaugural Design Pioneer Award from Good Design Australia.
- **2020** — Co-authors Business Model Shifts with Justin Lokitz and Roland Wijnen.
- **2026** — Develops Augmented Collaboration with a global contributor community.

## Achievements

- Producer of Business Model Generation, a book created with 470 contributors from 45 countries.
- Co-author of Design a Better Business and Business Model Shifts.
- Founder of the company awarded Good Design Australia’s inaugural Design Pioneer Award.
- Keynote speaking engagements in more than 30 countries.

## Latest updates

- **2026-08** — Discussed Augmented Collaboration with Dirk Verburg in an interview published on 17 August.
- **2026-09** — Doorzetters published a conversation about the book production, a failed joint venture and his reflections on founder leadership.
- **2026-10** — The Augmented Collaboration store lists final print edition delivery from 15 October 2026; this is an announced delivery date.

## Links

- Website: https://patrickvanderpijl.com/
- LinkedIn: https://www.linkedin.com/in/ppijl/
- Twitter/X: https://x.com/patrickpijl
- Instagram: https://www.instagram.com/patrickpijl/

---

Profile page: https://yespress.io/patrick-van-der-pijl
Published by YesPress — https://yespress.io
Last updated: 2026-10-08