# Patrick Goggin

> Patrick Goggin, also known as Pat Goggin, is partner and CEO of Morning Walk, the Chicago and Milwaukee performance branding company formerly known as Jacobson/Rost. A former Leo Burnett global growth executive and originator of its HumanKind philosophy, he connects brand purpose, customer experience, data and business growth.

- **Role:** Partner and CEO at Morning Walk
- **Organizations:** Morning Walk, Jacobson/Rost, Leo Burnett Worldwide, Fast Company Executive Board
- **Education:** BA in English Literature, Lake Forest College
- **Known for:** Originated Leo Burnett’s HumanKind marketing philosophy., Developed the Truth to Transactions approach at the agency now known as Morning Walk., Became co-owner with Steve Simoncic in the 2023 ownership transition.

## Career timeline

- **1991-2008** — Worked at Leo Burnett in global brand and leadership roles; his March 2009 appointment announcement described a 17-year career.
- **2005-2006** — Developed HumanKind at Leo Burnett; his essays place its development in 2005 and adoption in 2006.
- **2005-2008** — EVP, Director of Global Growth at Leo Burnett, according to his public professional biography.
- **2009** — Appointed chief strategy officer at Jacobson Rost’s Chicago office.
- **2022** — Joined the Fast Company Executive Board in October, according to his public professional biography.
- **2023** — With Steve Simoncic, purchased Jerry Flemma’s shares. Jacobson/Rost introduced the Morning Walk name in November.

## Achievements

- Originated Leo Burnett’s HumanKind marketing philosophy.
- Developed the Truth to Transactions approach at the agency now known as Morning Walk.
- Became co-owner with Steve Simoncic in the 2023 ownership transition.
- Reported 35% company growth from organic and new clients over roughly 18 months preceding the November 2023 rebrand; this is an agency-reported historical figure.

## Latest updates

- **2025-11** — Marked Morning Walk’s second anniversary in Motion and Gratitude and outlined 2026 ambitions.
- **2025-06** — Discussed AI adoption, organizational adaptation and accountability for business outcomes in his Cannes essay.
- **2025-04** — Described the role of AI and business intelligence in performance branding.

## Links

- Website: https://www.morningwalkusa.com
- LinkedIn: https://www.linkedin.com/in/patrick-goggin-66b1ab1a

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Profile page: https://yespress.io/patrick-goggin
Published by YesPress — https://yespress.io
Last updated: 2026-10-06