# Patrick Campbell

> Patrick Campbell bootstrapped ProfitWell (originally Price Intelligently) from a cashed-out 401k into one of the most cited SaaS pricing authorities on the internet, serving 30,000+ companies for free before selling to Paddle for $200 million in 2022. Known as @Patticus, he turned a debate scholarship, a stint at the NSA, and a barista certificate into a decade-long conviction that pricing is the most underleveraged growth lever in SaaS. Now living in Puerto Rico and quietly building a new healthcare company.

- **Role:** Founder at NewCo (healthcare) / Strategic Advisor at Paddle
- **Organizations:** ProfitWell, Price Intelligently, Paddle, NewCo (healthcare)
- **From:** Illinois, United States
- **Nationality:** American
- **Education:** BA Economics and Mathematics (with Political Science and Rhetoric), Bradley University
- **Known for:** Bootstrapped ProfitWell from a $10,000 401k withdrawal to a $200M acquisition - one of the largest bootstrapped SaaS exits ever, Built free analytics product used by 30,000-50,000+ companies including Canva, HubSpot, Notion, Atlassian, Lyft, Mastercard, and Zapier, Established ProfitWell as the leading authority on SaaS pricing strategy through data-backed research

## Career timeline

- **~2003-2008** — Barista and Coffee Master at Starbucks (~5 years)
- **~2008-2010** — Intelligence Analyst Fellow at U.S. Department of Defense / NSA
- **~2010-2011** — Strategist / Economist at Google (Boston office)
- **~2011-2012** — Head of Strategic Initiatives at Gemvara (Boston jewelry startup)
- **2012** — Co-founded Price Intelligently (later ProfitWell) on June 15, bootstrapping from a cashed-out 401k (~$10,000)
- **2013-2021** — Grew ProfitWell to 85-90 employees, 30,000+ customers, launched free ProfitWell Metrics product
- **2022** — Sold ProfitWell to Paddle for $200 million; became Chief Strategy Officer at Paddle
- **2023** — Transitioned to Strategic Advisor at Paddle
- **2023-present** — Building new healthcare company ('NewCo'); relocated to Puerto Rico

## Achievements

- Bootstrapped ProfitWell from a $10,000 401k withdrawal to a $200M acquisition - one of the largest bootstrapped SaaS exits ever
- Built free analytics product used by 30,000-50,000+ companies including Canva, HubSpot, Notion, Atlassian, Lyft, Mastercard, and Zapier
- Established ProfitWell as the leading authority on SaaS pricing strategy through data-backed research
- Built a network of 8 SaaS podcast shows as part of a content-driven growth strategy
- Research showing pricing is 7.5x more powerful than acquisition or retention as a growth lever
- Won individual and team debate championships at Bradley University on a full scholarship
- Achieved Starbucks 'Coffee Master' certification
- Survived two cancer diagnoses while building ProfitWell
- Named speaker at Business of Software, MicroConf, SaaStock, and numerous top SaaS conferences

## Latest updates

- **2023-01** — Transitioned from CSO to Strategic Advisor at Paddle
- **2023-06** — Launched 'PC's Recurring Thoughts' newsletter on Kit (ConvertKit)
- **2024-01** — Publicly announced focus on building a new healthcare company ('NewCo')
- **2024-06** — Published 'The Complete Guide to Competitor Intelligence and Strategy' on patticus.com
- **2025-01** — Continues active advisory work at premium rates; keynotes at $9,200, workshops at $36,450

## Links

- Website: https://patticus.com/
- LinkedIn: https://www.linkedin.com/in/patrickccampbell/
- Twitter/X: https://twitter.com/Patticus
- YouTube: https://www.youtube.com/@patticus
- Instagram: https://www.instagram.com/patticuscampbell/

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Profile page: https://yespress.io/patrick-campbell
Published by YesPress — https://yespress.io
Last updated: 2026-04-26