# Patricia V. Rivera

> Patricia V. Rivera is the Lewes, Delaware founder and CEO of Hook PR & Marketing, a communications firm established in 2007. Born in Bolivia and bilingual in English and Spanish, she worked in newspaper journalism before entering translation services and marketing. Her community leadership includes the presidency of Spotlight Delaware’s board and former leadership of La Esperanza.

- **Role:** Founder & CEO at Hook PR & Marketing
- **Organizations:** Hook PR & Marketing, Hook Multilingual, Hook Strategic, Spotlight Delaware / Local Journalism Initiative, La Esperanza, Delaware Alliance for Nonprofit Advancement, Delaware Hispanic Commission, La Plaza Delaware
- **Education:** B.A., Journalism and Latin American Studies, University of Tennessee, Knoxville
- **Known for:** 2018 Entrepreneurial Woman of the Year, New Castle County Chamber of Commerce., Hook received the 2019 Delaware Minority-Owned Business of the Year recognition from the U.S. Small Business Administration., 2020 Delaware Today Women in Business honoree.

## Career timeline

- **1991** — Summer intern at The New York Times, according to The Org career profile.
- **1993** — Became a reporter at The News Journal, according to The Org.
- **1995** — Became a rewrite reporter at USA TODAY, according to The Org.
- **2000** — Became a business writer at The Dallas Morning News; LinkedIn lists a Pew Fellowship in International Journalism.
- **2003** — Left newspaper work to provide Spanish translation services; The Org lists a managing-partner role at BilCom.
- **2007** — Founded Hook, originally Hook PR Group.
- **2015-2024** — Served as a Delaware Hispanic Commission commissioner, September 2015 to September 2024.
- **2017-2020** — Served on the Delaware Alliance for Nonprofit Advancement board, June 2017 to June 2020.
- **2017-2024** — Chaired La Esperanza’s board, October 2017 to December 2024.
- **2024** — Elected chair of the Local Journalism Initiative board in September.

## Achievements

- 2018 Entrepreneurial Woman of the Year, New Castle County Chamber of Commerce.
- Hook received the 2019 Delaware Minority-Owned Business of the Year recognition from the U.S. Small Business Administration.
- 2020 Delaware Today Women in Business honoree.
- Pew Fellow in International Journalism, September 2000, listed on LinkedIn.
- TEDxWilmingtonSalon speaker on women’s entrepreneurship in Spanish.
- Hook Strategic biography lists Delaware Business Times impactful-leader recognition for 2023-2025.

## Latest updates

- **2026-10** — Hook’s updated consulting page identifies Rivera as the founder who leads every engagement, supported by the execution team.
- **2026-05** — Featured on the Delaware Community Foundation podcast discussing communication bias, Hispanic entrepreneurs, the Arsht-Cannon Fund and purpose.
- **2025-10** — Featured in Risk Taker’s The Risk Was Believing in Myself, discussing entrepreneurship, family and faith.
- **2024-09** — Elected LJI board chair as the organization expanded bilingual local news and information.

## Links

- Website: https://hookpr.com/
- LinkedIn: https://www.linkedin.com/in/riverapatricia

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Profile page: https://yespress.io/patricia-v-rivera
Published by YesPress — https://yespress.io
Last updated: 2026-10-22