# Patricia Morschel

> Patricia Morschel is Axalta's Senior Vice President and Chief Marketing Officer, a role she assumed in January 2025 after three decades spanning chemistry, industrial coatings, automotive refinish, product management and global commercial operations. A native of Brazil and a chemical engineer by training, she began at DuPont Performance Coatings in 1995 and developed a leadership perspective centered on practical customer problems: scarce skilled labor, energy use, repeatable quality and the digital tools that help body shops work more efficiently.

- **Role:** Senior Vice President and Chief Marketing Officer at Axalta
- **Organizations:** Axalta, DuPont Performance Coatings
- **Education:** B.S. in Chemical Engineering, Universidade Federal do Rio Grande do Sul, M.B.A., University of Pennsylvania - The Wharton School, Chief Marketing Officer Program, Kellogg School of Management
- **Known for:** Advanced from a chemist role into Axalta's Executive Committee over a 30-year career in coatings., Led Refinish Marketing and Commercial Operations teams globally before becoming CMO., Was selected to establish a marketing center of excellence and strengthen marketing and communications across Axalta.

## Career timeline

- **1995** — Joined DuPont Performance Coatings in Brazil as a chemist, then progressed through technical assignments in Industrial Coatings.
- **2001** — Joined the Refinish business and advanced through product and marketing management roles.
- **2017** — As North America Refinish Director, accepted Frost & Sullivan's 2017 Global Automotive Refinish Coatings Market Leadership Award on Axalta's behalf.
- **2024** — Served as Vice President, Marketing and Commercial Operations, Global Refinish, and discussed Axalta Nimbus, Irus Scan and Irus Mix at Automechanika Frankfurt.
- **2025** — Promoted in January to Senior Vice President and Chief Marketing Officer and joined Axalta's Executive Committee.

## Achievements

- Advanced from a chemist role into Axalta's Executive Committee over a 30-year career in coatings.
- Led Refinish Marketing and Commercial Operations teams globally before becoming CMO.
- Was selected to establish a marketing center of excellence and strengthen marketing and communications across Axalta.
- Accepted Frost & Sullivan's 2017 Global Automotive Refinish Coatings Market Leadership Award on Axalta's behalf.

## Latest updates

- **2026-07** — Axalta communications connected to its proposed combination with AkzoNobel listed Patricia Morschel as an Axalta media contact.
- **2026-04** — Axalta's 2026 proxy statement continued to list her as Senior Vice President and Chief Marketing Officer.
- **2025-01** — She became Axalta's Senior Vice President and Chief Marketing Officer and joined the Executive Committee.

## Links

- Website: https://www.axalta.com/us/en_US/about-axalta/leadership/management/patricia-morschel.html
- LinkedIn: https://www.linkedin.com/in/patricia-morschel-22452183

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Profile page: https://yespress.io/patricia-morschel
Published by YesPress — https://yespress.io
Last updated: 2026-08-14