# PatPat

> PatPat is a global direct-to-consumer children's and family apparel brand founded in 2014 by two engineer-fathers, Albert Wang and Ken (Can) Gao. It uses a data-driven, mobile-first model to deliver affordable, trend-forward kids' clothing, family matching outfits, and proprietary innovations like the stain-resistant Go-Neat fabric and the light-up Go-Glow line to more than 23 million customers across 140+ countries.

- **Founded:** 2014
- **Headquarters:** Mountain View, California, United States
- **Founders:** Albert Wang (Co-founder & CEO), Ken (Can) Gao (Co-founder)
- **Team size:** ~370 employees
- **Products:** Kids & Baby Apparel, Family Matching Outfits, Go-Neat, Go-Glow, PatPat Mobile App
- **Notable:** Grew from a single mobile app in 2014 to a global brand serving 140+ countries, Raised approximately $670M+ across multiple rounds from tier-one global investors, Developed proprietary fabric innovations including Go-Neat and Go-Glow

## Products & services

- **Kids & Baby Apparel** — Core catalog of 30,000+ styles spanning newborn through tween, refreshed continuously based on demand signals.
- **Family Matching Outfits** — Coordinated sets for parents, kids, and even pets - PatPat's category-defining bestseller.
- **Go-Neat** — Proprietary stain-resistant fabric that repels liquids and food, engineered for the realities of feeding a toddler.
- **Go-Glow** — Light-up apparel using PatPat's Glotech fabric-illuminating technology for safety and play.
- **PatPat Mobile App** — iOS and Android shopping app with daily drops, deals, and personalized recommendations.

## Achievements

- Grew from a single mobile app in 2014 to a global brand serving 140+ countries
- Raised approximately $670M+ across multiple rounds from tier-one global investors
- Developed proprietary fabric innovations including Go-Neat and Go-Glow
- Reached 23M+ customers worldwide
- Recognized by trade press as a leading DTC family-apparel brand

## Latest updates

- **2024-09** — Announced expanded PayPal payment integration, including buy-now-pay-later options for families.
- **2025-02** — Featured in Benzinga editorial on Albert Wang's e-commerce playbook for kids' wear.

## Links

- Website: https://patpat.com
- LinkedIn: https://www.linkedin.com/company/pat-pat
- Twitter/X: https://twitter.com/patpatshopping
- YouTube: https://www.youtube.com/@PatPatShopping
- Instagram: https://www.instagram.com/patpat_shopping/
- Facebook: https://www.facebook.com/patpatshopping
- TikTok: https://www.tiktok.com/@patpat_shopping

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Profile page: https://yespress.io/patpat
Published by YesPress — https://yespress.io
Last updated: 2026-05-23