# Particula

> Particula is an Israeli hardware company that bolts sensors, Bluetooth and companion apps onto the analog games people already love. It started with GoCube, a Rubik's-style cube that teaches you to solve it, added connected dice, then built a self-moving robotic chessboard that became the most-funded chess project in Kickstarter history. The through-line is 'phygital' play - keeping the tactile object, but giving it stats, coaching and online opponents.

- **Founded:** 2017
- **Headquarters:** Netanya, Israel
- **Founders:** Udi Dor (Co-founder & CEO), Amit Dor (Co-founder & CTO)
- **Team size:** Approx. 50-200 (estimates vary across sources)
- **Products:** GoCube, Rubik's Connected, GoDice, GoChess, GoChess Wizard
- **Notable:** GoChess became the most-funded chess project in Kickstarter history (~$4M), reportedly hitting $2M in under five minutes, GoCube and GoDice reached over 400,000 households worldwide, GoDice won a Mom's Choice Award (Gold); GoCube won a Parents' Choice Award

## Products & services

- **GoCube** — A Bluetooth smart cube (3x3 and 2x2, plus a magnetic 'Edge' model) that senses every twist and pairs with an app for solving tutorials, stats, timed solves and online competitions.
- **Rubik's Connected** — An officially licensed smart Rubik's Cube built with the Rubik's brand, bringing GoCube's sensing and app to the original.
- **GoDice** — Connected Bluetooth dice with motion sensors that detect rolls and shakes, paired with a free app that runs and scores board games.
- **GoChess** — A robotic smart chessboard with self-moving magnetic pieces, LED guidance and AI coaching across dozens of levels, with online play through Chess.com and Lichess.
- **GoChess Wizard** — An officially licensed Harry Potter 'Wizard's Chess' edition of GoChess, made with Warner Bros. Discovery Global Consumer Products.
- **GoBalance Play & Sport** — App-enabled wobble balance boards for motor-skill training and fitness, with built-in games and guided workouts.

## Achievements

- GoChess became the most-funded chess project in Kickstarter history (~$4M), reportedly hitting $2M in under five minutes
- GoCube and GoDice reached over 400,000 households worldwide
- GoDice won a Mom's Choice Award (Gold); GoCube won a Parents' Choice Award
- Featured in WIRED 'Best STEM Toys' and Wall Street Journal 'Best Techy Gifts'
- Raised a $5M Series A led by Flashpoint Venture Capital (2021)
- Secured official licenses with Rubik's and, later, Harry Potter (Warner Bros.)

## Latest updates

- **2023-06** — GoChess Kickstarter closed at roughly $4M, the most-funded chess campaign on the platform.
- **2024-01** — GoBalance Play and Sport balance boards expanded the lineup beyond games into fitness and motor-skill training.
- **2025-11** — Launched GoChess Wizard, an officially licensed Harry Potter 'Wizard's Chess' edition, with retail and holiday demand.

## Links

- Website: https://particula-tech.com
- LinkedIn: https://www.linkedin.com/company/particulatech
- Twitter/X: https://twitter.com/goparticula
- YouTube: https://www.youtube.com/@go.particula
- Instagram: https://www.instagram.com/go.particula/
- Facebook: https://www.facebook.com/getgocube/
- TikTok: https://www.tiktok.com/@go.particula

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Profile page: https://yespress.io/particula
Published by YesPress — https://yespress.io
Last updated: 2026-08-20