# Parsons + Co

> Parsons + Co is an independent Seattle strategic communications firm founded by Joanie Parsons in 1992. It combines brand and business strategy, messaging, media relations, creative work, events, social and influencer campaigns, community building, research, websites, video, and crisis communications for mission-driven companies and organizations. Its public work is concentrated in lifestyle brands, food and beverage, travel, culture, the built environment, and women-led ventures, with a deliberately values-led approach to choosing clients.

- **Founded:** 1992
- **Headquarters:** Seattle, United States
- **Founders:** Joanie Parsons (Founder and President)
- **Products:** Brand, business and messaging strategy, Media, crisis and influencer relations, Creative content and digital production, Events, experiential marketing and community building
- **Notable:** Founded in 1992 and marked 30 years in business in 2022., Supported the Seattle launch of the Travel & Adventure Show, which drew more than 9,000 attendees over two days and exceeded attendance predictions., Managed the launch event for Filson's Seattle flagship store for more than 1,400 attendees and helped generate local and national coverage.

## Products & services

- **Brand, business and messaging strategy** — Brand platforms, positioning, messaging, business strategy, leadership development, stakeholder research, and perception surveys.
- **Media, crisis and influencer relations** — Media outreach, press coordination, crisis communications, social campaigns, influencer relationships, and analytics.
- **Creative content and digital production** — Creative direction, design, copy and content strategy, website design and development, and video production.
- **Events, experiential marketing and community building** — Launches, promotions, live and virtual events, retreats, partnerships, employee culture work, and community engagement.

## Achievements

- Founded in 1992 and marked 30 years in business in 2022.
- Supported the Seattle launch of the Travel & Adventure Show, which drew more than 9,000 attendees over two days and exceeded attendance predictions.
- Managed the launch event for Filson's Seattle flagship store for more than 1,400 attendees and helped generate local and national coverage.
- Helped build RevelEleven to more than 11,000 newsletter subscribers, with more than 100 in-person events, 300 virtual speaker events, and 20 retreats reported by Parsons + Co.
- Helped raise more than $30,000 for Boys & Girls Clubs of Bellevue during the pandemic.
- Founder Joanie Parsons raised more than $90,000 for Plymouth Housing through Seattle Dances 2022.
- Earned local and national coverage for clients in outlets including The New York Times, Forbes, Bloomberg, Food & Wine, Travel + Leisure, and major Seattle television and newspapers.

## Latest updates

- **2026-03** — Parsons + Co published results from the Seattle launch of the Travel & Adventure Show, reporting more than 9,000 attendees over two days and multiple television and media placements.
- **2026-05** — The firm's LinkedIn highlighted representation of the Wenatchee Valley Chamber of Commerce and travel coverage positioning the region as a food and outdoor destination.
- **2026-03** — Founder Joanie Parsons promoted a Seattle and virtual discussion for workers navigating layoffs and career changes through RevelEleven.
- **2025-11** — Parsons + Co refreshed its website around the positioning 'strategy, creativity and results for mission-driven companies.'

## Links

- Website: https://www.parsonsandco.com/
- LinkedIn: https://www.linkedin.com/company/parsons-public-relations

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Profile page: https://yespress.io/parsons-co
Published by YesPress — https://yespress.io
Last updated: 2026-09-21