# Parklife

> Parklife is a Charlotte-based, distributed creative agency that combines discovery, brand strategy, design, websites, content, public relations and thought-leadership work for entrepreneurs, middle-market companies, nonprofits and social innovators. Founded by Brian Castle in 2009 as a freelance copywriting pursuit, it remained a side project for roughly a decade before a 2019 push to scale. Its clearest distinction is a strategy-first practice that moves beyond conventional campaigns into education, cultural storytelling, publishing, podcasts and community projects.

- **Founded:** 2009
- **Headquarters:** Charlotte, United States
- **Founders:** Brian Castle (Founder and CEO)
- **Products:** Discovery and research, Brand and go-to-market strategy, Brand infrastructure, Content and demand generation, Thought leadership and public relations
- **Notable:** Parklife-supported United Way accelerator clients earned more than $250,000 in funding by 2024, according to the company., Three Parklife-supported finalists at The Pitch 2025 collectively secured $160,000., Telling the Full Story, created with collaborators, received a North Carolina Governor's Award and highlighted Black and Indigenous contributions to state history.

## Products & services

- **Discovery and research** — Competitive landscaping, brand benchmarking, primary and secondary research, stakeholder personas, customer profiles, brand due diligence and audits.
- **Brand and go-to-market strategy** — Go-to-market, content, launch, communications, social-media and thought-leadership strategy.
- **Brand infrastructure** — Visual identities, foundational messaging, websites, SEO, social channel development, collateral and trade-show assets.
- **Content and demand generation** — Blogs, guides, white papers, e-books, organic and paid social, search marketing, email, video, animation, podcasts and infographics.
- **Thought leadership and public relations** — Ghostwriting, speechwriting, interviews, podcasts, speaking submissions, press releases and opportunity identification.
- **Author packages** — Book-cover design, pricing, Amazon KDP publishing, placement and media outreach, launch support and promotion.
- **Parklife x Diecast** — A collaborative studio extending Parklife's practice into film, photography, documentaries, educational work and cultural storytelling beyond conventional marketing.
- **Climb that Mountain** — A Brian Castle-hosted podcast about entrepreneurship, leadership, culture and the practical journey through challenges and opportunities.

## Achievements

- Parklife-supported United Way accelerator clients earned more than $250,000 in funding by 2024, according to the company.
- Three Parklife-supported finalists at The Pitch 2025 collectively secured $160,000.
- Telling the Full Story, created with collaborators, received a North Carolina Governor's Award and highlighted Black and Indigenous contributions to state history.
- The company grew from a freelance copywriting pursuit into a distributed team of more than a dozen creatives.
- Parklife has developed work for more than 30 named organizations in its public portfolio across technology, finance, healthcare, government, consumer services and nonprofits.

## Latest updates

- **2026-09** — Parklife published a pair of essays arguing that authentic, recognizably human marketing will outperform polished but generic AI-assisted content.
- **2026-07** — The agency highlighted its website and brand-experience work for In This House, a Texas nonprofit focused on mixed-income housing.
- **2026-05** — Brian Castle set out a new positioning for Parklife around human judgment, strategy and creative systems for organizations challenging the status quo.
- **2026-02** — Parklife expanded its work with six organizations in the United Way of Metropolitan Dallas Social Innovation Accelerator, spanning brand development, pitch preparation and Demo Day support.
- **2025-10** — Castle and Annie Newton launched Blue Ridge Collaborative to fund and produce overlooked stories through film, podcasts, books, exhibits and other media.
- **2025-06** — Parklife announced Parklife x Diecast, a collaborative studio for film, photography, documentary, curriculum and other creative work beyond traditional marketing.

## Links

- Website: https://www.parklifecomm.com/
- LinkedIn: https://www.linkedin.com/company/parklife-communications
- YouTube: https://www.youtube.com/@parklifecommunications
- Instagram: https://www.instagram.com/parklifecomm/
- Facebook: https://www.facebook.com/ParklifeComm/

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Profile page: https://yespress.io/parklife
Published by YesPress — https://yespress.io
Last updated: 2026-09-20