# Park Street Strategies

> Park Street Strategies is a Washington, D.C. communications and research firm that tests language with real audiences before clients commit to a message. Founded by political strategist Chris Kofinis, the firm combines qualitative research, surveys, real-time dial focus groups, layered analysis, strategic counsel, and creative production for high-stakes work spanning corporations, labor, public affairs, energy, infrastructure, utilities, telecommunications, finance, and elections.

- **Founded:** 2015
- **Headquarters:** Washington, United States
- **Founders:** Chris Kofinis (Founder and CEO)
- **Products:** Qualitative research, Surveys and polling, Dial focus group testing, Crisis communications, Corporate communications
- **Notable:** Conducted a November 2023 nationwide online survey of 2,000 adults for IEEE PES with a reported margin of error of plus or minus two percentage points., Produced research showing that 86% of respondents believed engineers play an important role in environmental protection and 79% saw engineers as climate leaders., Was commissioned by IEEE PES for a second annual nationwide climate-and-energy survey in November 2024.

## Products & services

- **Qualitative research** — In-depth conversations used to understand how target audiences think and why messages do or do not resonate.
- **Surveys and polling** — Quantitative public-opinion research shaped by qualitative learning and designed to identify trends in sentiment.
- **Dial focus group testing** — Real-time, word-level reaction measurement using Dialsmith technology, combined with moderated focus-group discussion.
- **Crisis communications** — Rapid research, message definition, and strategic response for difficult public crises.
- **Corporate communications** — Research for brand strength, customer satisfaction, advertising, and other customer communications.
- **Message development** — Testing and refinement of advertising and public language with intended audiences.
- **Strategic counsel and public affairs** — Advice for executives, staff, campaigns, and policy teams navigating complex decisions and political objectives.
- **Creative services** — Video, print, and digital materials developed alongside research and tested before public release.

## Achievements

- Conducted a November 2023 nationwide online survey of 2,000 adults for IEEE PES with a reported margin of error of plus or minus two percentage points.
- Produced research showing that 86% of respondents believed engineers play an important role in environmental protection and 79% saw engineers as climate leaders.
- Was commissioned by IEEE PES for a second annual nationwide climate-and-energy survey in November 2024.
- Ran a real-time dial focus group of undecided South Carolina voters during a 2016 Democratic presidential debate.
- Founder Chris Kofinis was selected to give the 2050 IEEE PES Vision opening keynote at the 2026 IEEE PES T&D Conference.

## Latest updates

- **2026-05** — Founder and CEO Chris Kofinis was listed as the speaker for the 2050 IEEE PES Vision opening keynote at the IEEE PES T&D Conference in Chicago.
- **2024-11** — IEEE PES commissioned Park Street for a second annual nationwide survey on climate, energy affordability, and public understanding of engineers.
- **2024-03** — IEEE PES published Park Street’s 2023 climate-perception survey and its findings on trust in engineers and demand for concrete explanations of their work.

## Links

- Website: https://www.parkstreetstrategies.com
- LinkedIn: https://www.linkedin.com/company/park-street-strategies
- Twitter/X: https://twitter.com/ps_strategies

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Profile page: https://yespress.io/park-street-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-19