# Paris Baguette North America

> Paris Baguette North America is the U.S. and Canadian arm of a South Korean-born, French-inspired bakery-café system. It sells cakes, pastries, breads, savory food and coffee through a fast-growing network of mostly franchised cafés, with in-café baking, striking self-service displays and a digital rewards program as its operating signatures. The company entered the United States in 2005, began U.S. franchising in 2015 and is pursuing 1,000 North American cafés by 2030.

- **Founded:** 2005
- **Headquarters:** Moonachie, New Jersey, United States
- **Founders:** Hur Young-in (Founder of the Paris Baguette brand and Chairman of SPC Group)
- **Team size:** Approximately 1,800 employees in the supplied dataset; LinkedIn lists 1,001-5,000 employees and about 1,700 profiles associated with the company.
- **Products:** Fresh-baked pastries and breads, Cakes and desserts, Café beverages, Savory meals, PB Rewards
- **Notable:** Opened its first U.S. café in Los Angeles in 2005 and began U.S. franchising in 2015., Opened its 200th North American café in Glen Ellyn, Illinois, in December 2024., Reached its 250th North American café in Frederick, Maryland, in 2025.

## Products & services

- **Fresh-baked pastries and breads** — Croissants, sweet and savory pastries, donuts, shareable breads and seasonal bakery items, finished or baked in each café.
- **Cakes and desserts** — Whole cakes, slices, tarts, roll cakes and specialty celebration cakes made by trained bakers and cakers.
- **Café beverages** — Hot, iced and frozen coffee, tea and seasonal specialty drinks designed to accompany the bakery range.
- **Savory meals** — Breakfast sandwiches, baguette sandwiches, wraps, salads and grab-and-go food for breakfast and lunch occasions.
- **PB Rewards** — A mobile and web loyalty program offering one point per dollar and a choice of food and beverage rewards.
- **Catering** — Online-ordered pastry, breakfast, lunch, dessert and beverage packages for workplaces and gatherings.
- **Franchise ownership** — A café franchise program with site selection, training, operations, marketing and supply-chain support.

## Achievements

- Opened its first U.S. café in Los Angeles in 2005 and began U.S. franchising in 2015.
- Opened its 200th North American café in Glen Ellyn, Illinois, in December 2024.
- Reached its 250th North American café in Frederick, Maryland, in 2025.
- Opened 77 North American cafés and executed 291 development deals during 2025.
- Reported 20 consecutive quarters of positive comparable sales growth by the end of 2025.
- Reached 1.2 million U.S. PB Rewards members by Q3 2025, up nearly 60% year to date.
- Ranked No. 42 in the 2025 Franchise Times Top 400 and No. 94 on Technomic’s list of 1,500 chains.
- Broke ground on a $160 million North American manufacturing facility in Burleson, Texas, expected to create 450 jobs and operate in 2027.

## Latest updates

- **2026-06** — The company identified a new Plano, Texas café as its 317th North American location and introduced a Red Bull-based seasonal energy infusion.
- **2026-01** — Paris Baguette said it planned 150 café openings, more than 250 development deals and its 400th North American location during 2026.
- **2025-12** — Paris Baguette announced an LAFC partnership covering themed products, merchandise and fan activations in 2026.
- **2025-11** — The chain reported nearly 260 open North American cafés, 500-plus in development, 1.2 million U.S. rewards members and construction of a $160 million Texas plant.
- **2025-09** — Paris Baguette celebrated its 250th North American café in Frederick, Maryland.

## Links

- Website: https://parisbaguette.com/
- LinkedIn: https://www.linkedin.com/company/paris-baguette/
- Twitter/X: https://twitter.com/parisbaguetteus/
- Instagram: https://www.instagram.com/parisbaguette_usa/
- Facebook: https://www.facebook.com/parisbaguetteus/
- TikTok: https://www.tiktok.com/@parisbaguette_us

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Published by YesPress — https://yespress.io
Last updated: 2026-08-13