# Parcon

> Parcon is a privately held Orange County marketing firm that combines virtual CMO leadership with the specialists needed to carry out the plan. Founded in 2018 through the merger of Sara Van Dusen's SaraSource consultancy and Parcon Media, it handles strategy, paid-media customer acquisition, media buying, conversion-rate optimization, brand and communications work, and digital content for growth-minded businesses. Its distinction is structural: clients can hire an integrated fractional marketing function rather than separately retaining a strategist, media shop, creative studio, and conversion consultant.

- **Founded:** 2018
- **Headquarters:** Huntington Beach, United States
- **Founders:** Sara Van Dusen (Managing Partner and Co-Founder), Chris Van Dusen (Co-Founder)
- **Team size:** 11-50 employees; LinkedIn displayed 16 employee profiles and the supplied account data listed 18 employees.
- **Products:** Virtual Chief Marketing Officer, Marketing Strategy, Digital Content Creation, Communications and Brand Development, Paid Media Customer Acquisition
- **Notable:** SaraSource and Parcon Media merged in 2018 to form the current full-service Parcon model., Chris Van Dusen's public biography says the predecessor Parcon Media agency reached $1.5 million in top-line revenue in under two years before merging., Parcon was identified as an Entrepreneur 360 company in its published company materials.

## Products & services

- **Virtual Chief Marketing Officer** — Senior marketing strategy and coordination supported by an extended team of specialists, offered as an alternative to building a comprehensive in-house department.
- **Marketing Strategy** — Audience, message, platform and timing recommendations tied to business objectives rather than disconnected tactics.
- **Digital Content Creation** — Video, photography, GIFs, podcasts and other digital assets for websites, email and social channels.
- **Communications and Brand Development** — Brand positioning, thought leadership and reputation work designed to clarify why customers should buy and return.
- **Paid Media Customer Acquisition** — Planning, buying, measurement and optimization across paid search, social, retargeting and programmatic media.
- **Conversion Rate Optimization** — Data-informed design and journey changes intended to remove obstacles between a site visit and a sale, sign-up or inquiry.

## Achievements

- SaraSource and Parcon Media merged in 2018 to form the current full-service Parcon model.
- Chris Van Dusen's public biography says the predecessor Parcon Media agency reached $1.5 million in top-line revenue in under two years before merging.
- Parcon was identified as an Entrepreneur 360 company in its published company materials.
- Parcon sponsored Friends of CASA Orange County holiday luncheons, including the 2022 event that reported more than $620,000 net proceeds.
- Two disclosed clients - Commercial Bank of California CEO Ash Patel and EVmode CEO Min Yoo - were named 2024 Visionary CEOs by L.A. Times B2B Publishing.

## Latest updates

- **2024-09** — Parcon highlighted client Commercial Bank of California after it was named Orange County's fastest-growing large private company, reporting 36% growth over the prior 12 months.
- **2024-08** — Parcon announced that client CEOs Ash Patel of Commercial Bank of California and Min Yoo of EVmode were recognized as 2024 Visionary CEOs by L.A. Times B2B Publishing.
- **2024-07** — Parcon's team page added Monica Franco as account manager.
- **2023-09** — The firm published new guidance on video marketing and the business case for fractional marketing teams.

## Links

- Website: https://parcon.com/
- LinkedIn: https://www.linkedin.com/company/parcon-llc
- Twitter/X: https://twitter.com/parcon
- Facebook: https://facebook.com/parconllc

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Profile page: https://yespress.io/parcon
Published by YesPress — https://yespress.io
Last updated: 2026-09-14