# Paramount Media

> Paramount Media is a privately held Cairo media communications agency that plans, buys, launches, and optimizes offline and online campaigns for large brands. Its public record is unusually indirect: the agency sits behind campaigns and clients people know, while its own profile remains spare. The result is a useful study in the less glamorous half of advertising - turning creative ideas into measured distribution, reach, and business results.

- **Founded:** 2002
- **Headquarters:** Cairo, Egypt
- **Products:** Integrated media planning and buying, Digital media and social campaigns, Marketing and communications consulting
- **Notable:** A senior Paramount Media leader reports that the Mobinil Efsel campaign became the first MENA video campaign to reach one million YouTube views in three days in 2013., A senior leader reports managing media for the three most-viewed YouTube videos in MENA in 2013 for Coca-Cola and Mobinil., Campaign work associated with the team's media leadership received a Grand Prix and Gold at the 2014 MENA Digital Awards for Coca-Cola's Crazy for Good campaign.

## Products & services

- **Integrated media planning and buying** — Campaign strategy, channel planning, media buying, supplier coordination, launch, and performance oversight across offline and online media.
- **Digital media and social campaigns** — Digital strategy, paid media, social content, community activity, viral concepts, KPI monitoring, and ongoing optimization.
- **Marketing and communications consulting** — Advisory work for brands navigating media choices, market pressure, and integrated campaign design.

## Achievements

- A senior Paramount Media leader reports that the Mobinil Efsel campaign became the first MENA video campaign to reach one million YouTube views in three days in 2013.
- A senior leader reports managing media for the three most-viewed YouTube videos in MENA in 2013 for Coca-Cola and Mobinil.
- Campaign work associated with the team's media leadership received a Grand Prix and Gold at the 2014 MENA Digital Awards for Coca-Cola's Crazy for Good campaign.
- Campaign work associated with the team received Silver for Coca-Cola's Trophy Tour and Bronze for Mobinil's Always Together at the 2014 MENA Digital Awards.
- The broader agency group managed a global Glad/Clorox campaign spanning markets including the United States, Japan, and Australia.

## Latest updates

- **2025-01** — Amr Zifzaf became General Manager of Paramount Media while also holding the General Manager role at Carat, according to his current professional profile.
- **2026-08** — Public employment data continued to list Paramount Media as an active Cairo agency under General Manager Amr Zifzaf.

## Links

- Website: https://paramount-media.com
- LinkedIn: https://www.linkedin.com/company/paramountmediaegypt

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Profile page: https://yespress.io/paramount-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-20