# Paragon Fitwear

> Paragon Fitwear is a direct-to-consumer women's activewear brand from Ada, Michigan, best known for Sculptseam - a patented hidden-scrunch seam that shapes the glutes without an obvious ruched look. Started in a garage in 2013, the brand builds performance leggings, shorts, sports bras and loungewear around proprietary fabrics like RecStretch, UltraLux and the recycled Reluna, and sells almost entirely online to women who lift.

- **Founded:** 2013
- **Headquarters:** Ada, Michigan, United States
- **Founders:** Jeff Serini (Co-Founder)
- **Products:** Sculptseam Leggings, Seamless Front Leggings, RecStretch Fabric Line, UltraLux Fabric Line, Reluna Fabric Line
- **Notable:** Developed and patented Sculptseam, a hidden-scrunch glute-shaping seam, launched in 2020 and now its best-selling feature., Pioneered a seamless front legging design (2018) that removed the front rise seam for comfort., Grew from a 2013 garage operation into a nationally shipping performance activewear brand.

## Products & services

- **Sculptseam Leggings** — Leggings featuring Sculptseam, a patented hidden-scrunch seam sewn into the center back rise to enhance glute contour without an obvious ruched look. Sculptseam Plus offers bolder shaping.
- **Seamless Front Leggings** — Leggings redesigned to remove the front rise seam, eliminating discomfort and the cameltoe issue.
- **RecStretch Fabric Line** — Everyday performance fabric (approx. 84% nylon / 16% spandex) that is stretchy, breathable and moisture-wicking with a silky finish.
- **UltraLux Fabric Line** — Luxurious mid-weight fabric with a brushed finish and strong stretch and recovery.
- **Reluna Fabric Line** — Sustainable fabric made from recycled plastic bottles, produced ethically and certified skin-friendly via OEKO-TEX STANDARD 100.
- **Shorts, Sports Bras, Tops & Loungewear** — Workout shorts, supportive sports bras, tanks, long/short sleeve tops, joggers, hoodies and one-piece shortsuits.

## Achievements

- Developed and patented Sculptseam, a hidden-scrunch glute-shaping seam, launched in 2020 and now its best-selling feature.
- Pioneered a seamless front legging design (2018) that removed the front rise seam for comfort.
- Grew from a 2013 garage operation into a nationally shipping performance activewear brand.
- Built a proprietary named-fabric portfolio (RecStretch, UltraLux, Reluna) including a recycled, OEKO-TEX certified line.

## Latest updates

- **2020** — Launched Sculptseam, the hidden-scrunch glute-shaping seam that became the brand's signature feature.
- **2018** — Introduced seamless front leggings, removing the front rise seam for comfort.

## Links

- Website: https://paragonfitwear.com
- LinkedIn: https://www.linkedin.com/company/paragon-fitwear
- Twitter/X: https://twitter.com/ParagonFitwear
- Instagram: https://www.instagram.com/paragonfitwear/
- Facebook: https://www.facebook.com/paragonfitwear
- TikTok: https://www.tiktok.com/@paragonfitwear

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Profile page: https://yespress.io/paragon
Published by YesPress — https://yespress.io
Last updated: 2026-07-25