# PAR Retail

> PAR Retail, formerly Stuzo, is PAR Technology’s loyalty and digital commerce business for convenience and fuel retailers. It connects customer enrollment, personalized offers, payments, mobile and web experiences, in-store engagement, and managed program support to help retailers increase visits, fuel purchases, and basket size.

- **Founded:** 2007
- **Headquarters:** Philadelphia, United States
- **Founders:** Gunter Pfau (Founder and former CEO of Stuzo)
- **Products:** Open Commerce, Activate, Transact, Experience, Retailer Connect
- **Notable:** PAR acquired Stuzo in March 2024 for approximately $190 million in cash and shares., The March 2024 investor presentation reported Stuzo had more than $40 million ARR and 100% gross platform retention; ARR is not GAAP annual revenue., PAR’s CEFCO case study reports a 115% lift in enrollment rates, a 243% lift in active members, and an 80% incremental lift in daily transactions within the first 60 days versus the prior program.

## Products & services

- **Open Commerce** — Stuzo’s platform, publicly launched in 2018, connecting loyalty, commerce services, and cross-channel experiences. Historical product names include Activate, Transact, Experience, and Retailer Connect.
- **Activate** — Historical Open Commerce loyalty engine for personalized offers, member activation, and program management.
- **Transact** — Historical Open Commerce offering for contactless commerce and mobile payments.
- **Experience** — Historical Open Commerce tools for branded digital storefronts and cross-channel customer experiences.
- **Retailer Connect** — Corporate-to-retailer program management within the historical Open Commerce portfolio.
- **PAR Retail Loyalty** — Phone-number enrollment, progressive customer profiles, targeted surveys, professional-driver programs, Offer Intelligence, and Journey Intelligence.
- **Digital engagement and program services** — Mobile apps, web experiences, marketing automation, loyalty strategy, technical program management, and ongoing customer support.
- **Retail Payments** — Payment gateway and processing capabilities supporting multiple processors, mobile payments, remote pump activation, and fraud prevention.
- **Tobacco loyalty and CPG funding** — Manufacturer-funded offers, tobacco scan data, and program tools intended to help retailers access incentive payments.
- **Touchpoint System** — Modular in-store hardware platform supporting Loyalty Extension, Self-Checkout, and Made-to-Order functions. Publicly promoted by October 2025.

## Achievements

- PAR acquired Stuzo in March 2024 for approximately $190 million in cash and shares.
- The March 2024 investor presentation reported Stuzo had more than $40 million ARR and 100% gross platform retention; ARR is not GAAP annual revenue.
- PAR’s CEFCO case study reports a 115% lift in enrollment rates, a 243% lift in active members, and an 80% incremental lift in daily transactions within the first 60 days versus the prior program.
- Stuzo won recognition in the 2020 Inquirer Top Workplaces program.
- The current PAR retail page reports about 26,000 retail locations and approximately 53 million loyalty members.

## Latest updates

- **2026-07** — Jacksons Food Stores selected PAR Retail to evolve Let’s Go Rewards across its 300-plus-location network.
- **2026-05** — PAR Retail published an explanation of how identity resolution and loyalty tools can help retailers measure CPG-funded promotions and seek trade funding.
- **2026-03** — PAR Retail described its connected-systems approach to in-store engagement in a March 13 blog post.
- **2025-10** — PAR Retail promoted the Touchpoint System with an October 15 product explainer and public demonstration videos.

## Links

- Website: https://partech.com/solutions/retail/
- LinkedIn: https://www.linkedin.com/company/parretail
- Twitter/X: https://twitter.com/stuzo
- GitHub: https://github.com/Stuzo
- Facebook: https://facebook.com/Stuzo

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Profile page: https://yespress.io/par-retail
Published by YesPress — https://yespress.io
Last updated: 2026-10-25