# Pandu Adi Laras

> Pandu Adi Laras is the Jakarta-based co-founder and CEO of broom.id, which provides technology and working-capital services to Indonesian used-car dealers. His previous roles span PwC, XL Axiata, Uber, Gojek and GoFleet. Broom was founded in 2021 and announced a $25 million Series A+ round in October 2024.

- **Role:** Co-founder and CEO at broom.id
- **Organizations:** broom.id, GOFLEET by Astra & Gojek, Gojek, Uber, XL Axiata, PwC, Indonesian Chamber of Commerce and Industry (KADIN; documented 2021 role)
- **Education:** Bachelor, Computer Science, Universitas Indonesia, Bachelor, Information Technology, The University of Queensland, Master, Finance Management, Universitas Indonesia
- **Known for:** Co-founded Broom in 2021 to serve Indonesia’s used-car dealers., Helped launch GoFleet, the Astra-Gojek mobility venture, as a director in July 2019., Led Broom during its announced $3 million pre-seed (2022), $10 million pre-Series A (2023) and $25 million Series A+ (2024) funding rounds.

## Career timeline

- **2008-2012** — Associate, then senior associate at PwC, according to his public LinkedIn profile.
- **2012-2015** — Commerce performance management and system and technology audit roles at XL Axiata.
- **2015-2018** — Operations and logistics roles, followed by senior public policy associate at Uber in Indonesia.
- **2018-2022** — VP Driver Core Operation 4W at Gojek.
- **2019** — Participated as a GoFleet director in the Astra-Gojek venture’s public launch on July 18.
- **2021** — Co-founded Broom; public reporting identifies Andreas Sutanto and Pungky Wibawa as fellow co-founders.
- **2021** — Listed by Indonesia’s Ministry of Trade as deputy head of KADIN’s digital economy ecosystem development body at Gambir Trade Talk.
- **2022** — His LinkedIn profile dates the Broom CEO position from January; Broom announced $3 million in pre-seed funding in February.
- **2023** — Broom announced a $10 million pre-Series A round led by Openspace; Laras discussed viable unit economics with Startup Studio Indonesia founders.
- **2024** — Appeared on a Japan Fintech Festival panel; Broom announced a $25 million Series A+ round in October.
- **2025** — Named as CEO and co-founder of Broomhive in Mandiri Utama Finance’s March MOBEX announcement.

## Achievements

- Co-founded Broom in 2021 to serve Indonesia’s used-car dealers.
- Helped launch GoFleet, the Astra-Gojek mobility venture, as a director in July 2019.
- Led Broom during its announced $3 million pre-seed (2022), $10 million pre-Series A (2023) and $25 million Series A+ (2024) funding rounds.
- Broom reported supporting more than 7,000 automotive SME dealers and Rp1.1 trillion in Buyback disbursements in H1 2024.

## Latest updates

- **2025-03** — Mandiri Utama Finance identified Laras as Broomhive CEO and co-founder while announcing MOBEX at Broomhive Jatiasih, Bekasi, held March 14-23.
- **2024-10** — Broom announced a $25 million Series A+ round led by Openspace, with AC Ventures, Quona Capital, MUFG Innovation Partners and PKSHA Capital participating.
- **2024-03** — Listed as a speaker on the Japan Fintech Festival panel about Southeast Asia and ties with Japan.
- **2023-11** — His LinkedIn activity shared Broom’s November 15 announcement of a partnership with AI company 6Estates.

## Links

- LinkedIn: https://www.linkedin.com/in/adilaras/

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Profile page: https://yespress.io/pandu-adi-laras
Published by YesPress — https://yespress.io
Last updated: 2026-10-21