# Palm Tree Crew Holdings

> Palm Tree Crew is a Miami-based entertainment, hospitality and investment holding company founded by Norwegian DJ and producer Kygo (Kyrre Gorvell-Dahll) and his manager Myles Shear. Built around the globe-trotting Palm Tree Music Festival, the company spans four lines of business - live events, hospitality venues and beach clubs, a consumer lifestyle and apparel brand, and a multi-product investment platform. In September 2025 it raised a $20 million Series B led by WME Group at a $215 million valuation to fund international festival expansion, new clubs and hotels, and early-stage bets in beverages and consumer goods.

- **Founded:** 2020
- **Headquarters:** Miami, Florida, United States
- **Founders:** Kygo (Kyrre Gorvell-Dahll) (Co-Founder), Myles Shear (Co-Founder), Michael Diaz (CEO)
- **Team size:** ~30 employees
- **Products:** Palm Tree Music Festival, Palm Tree Clubs & Hospitality, Palm Tree Crew Consumer Brand, Palm Tree Crew Investments
- **Notable:** Reached a $215 million valuation within roughly five years of launch., Raised a $20 million Series B led by WME Group in September 2025., Grew Palm Tree Music Festival into a multi-country event series across the US and Europe.

## Products & services

- **Palm Tree Music Festival** — The company's flagship live-events business, staging destination music festivals across the US and Europe - including the Hamptons, Montecito, Napa Valley, Saint-Tropez and Sardinia - featuring artists such as Kygo, Calvin Harris, A$AP Rocky, Swedish House Mafia, John Mayer and The Chainsmokers.
- **Palm Tree Clubs & Hospitality** — A growing network of branded beach clubs, day clubs and hotels, including Palm Tree Club Miami, Orlando, Las Vegas and Kansas City, plus a Palm Tree Club & Hotel in North Bay Village, Florida.
- **Palm Tree Crew Consumer Brand** — A direct-to-consumer lifestyle line spanning apparel, activewear, footwear, jewelry and accessories sold via e-commerce, translating the Palm Tree way of life into wearable products.
- **Palm Tree Crew Investments** — A multi-product investment arm active in consumer, entertainment, technology and Web3, backing early-stage brands with access to PTC's marketing reach, talent roster and business development resources.

## Achievements

- Reached a $215 million valuation within roughly five years of launch.
- Raised a $20 million Series B led by WME Group in September 2025.
- Grew Palm Tree Music Festival into a multi-country event series across the US and Europe.
- Opened four hospitality properties (Miami, Orlando, Las Vegas, Kansas City) within about a year.
- Booked headline artists including Calvin Harris, A$AP Rocky, Swedish House Mafia, John Mayer and The Chainsmokers.
- Built an investment portfolio including Ryl Tea, Cove Soda and SipMargs.

## Latest updates

- **2025-09** — Closed a $20M Series B led by WME Group at a $215M valuation to fund international festival expansion, new clubs and hotels, and early-stage investments.
- **2025-09** — Signaled plans to expand festivals into new markets including Japan, South Korea, Singapore, Macau and Norway.
- **2025** — Expanded festival footprint to European destinations Saint-Tropez and Sardinia alongside US locations Montecito and Napa Valley.

## Links

- Website: https://palmtreecrew.com
- LinkedIn: https://www.linkedin.com/company/palm-tree-crew-holdings
- Twitter/X: https://twitter.com/palmtreecrew
- Instagram: https://www.instagram.com/palmtreecrew/

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Published by YesPress — https://yespress.io
Last updated: 2026-07-18