# Paige Fuller

> Paige Cannon Fuller is the Chief Marketing Officer of The Icebox Cool Stuff, an Atlanta-based branded merchandise and apparel agency, where she leads the marketing and creative teams that build merch programs for enterprise clients such as Delta Air Lines and the NYSE. A marketing and brand strategist with a background spanning apparel, e-commerce and consumer brands, she joined Icebox in 2018 as VP of Marketing & Brand Management and was elevated to CMO in 2024. Earlier she founded the advisory shop Fuller Made and held senior marketing roles at Alternative Apparel.

- **Role:** Chief Marketing Officer at The Icebox Cool Stuff
- **Organizations:** The Icebox Cool Stuff, Fuller Made, LLC, Alternative Apparel
- **Nationality:** American
- **Education:** Bachelor of Arts, English Language and Literature, University of Florida
- **Known for:** Leads marketing and creative teams at The Icebox Cool Stuff, an Atlanta agency of roughly 90 people, Oversees branded merchandise and brand-activation programs for enterprise clients including Delta Air Lines and the NYSE, Rose from VP of Marketing & Brand Management to CMO within the company

## Career timeline

- **2018** — Joins The Icebox as Vice President, Marketing & Brand Management
- **2024** — Promoted to Chief Marketing Officer at The Icebox Cool Stuff

## Achievements

- Leads marketing and creative teams at The Icebox Cool Stuff, an Atlanta agency of roughly 90 people
- Oversees branded merchandise and brand-activation programs for enterprise clients including Delta Air Lines and the NYSE
- Rose from VP of Marketing & Brand Management to CMO within the company
- Founded Fuller Made, an advisory practice serving growth brands and startups
- Held senior marketing and communications roles at Alternative Apparel

## Latest updates

- **2024-08** — Promoted to Chief Marketing Officer at The Icebox Cool Stuff
- **2025-08** — Featured by The Icebox for her three rules for impactful merch: keep it original, respect the classics, think beyond the product

## Links

- Website: https://iceboxcoolstuff.com
- LinkedIn: http://www.linkedin.com/in/paigecannon
- Instagram: https://www.instagram.com/pcannonfuller/
- Facebook: https://www.facebook.com/pcannon.fuller/

---

Profile page: https://yespress.io/paige-fuller
Published by YesPress — https://yespress.io
Last updated: 2026-07-25