# Paddy Galloway’s YouTube Virality Playbook

> Open Residency host Mark Brazil interviews YouTube strategist Paddy Galloway about the repeatable systems he uses to increase viewership for creators and brands including Red Bull and the Philadelphia Eagles. Galloway argues that virality can be engineered through a disciplined process: understand core, casual and new viewers; generate 100 or more ideas; filter them against strict criteria; package the winner with multiple titles and thumbnails; deliver the title’s promise in a short introduction; and study views and retention curves after publication. The conversation also covers brand channels, AI-assisted research, YouTube’s move from phones to televisions and why control of attention is becoming a durable business advantage.

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Last updated: 2026-09-16