# Pacvue

> Pacvue sells enterprise software that connects retail advertising, commerce operations, and measurement. Brands and agencies use it to manage campaigns across retailers, automate bids and budgets using inventory and shelf signals, monitor performance, and recover lost Amazon vendor revenue.

- **Founded:** 2018
- **Headquarters:** Culver City, United States
- **Founders:** Melissa Burdick (Co-founder and President), Zhaohui Tang (Co-founder; Chairman at the 2021 acquisition)
- **Products:** Pacvue Advertising / Retail Media Management, Pacvue Commerce, Revenue Recovery, Measurement and Incrementality, Pacvue Agent
- **Notable:** Acquired by Assembly in October 2021; transaction terms were not disclosed., Pacvue reports integrations across 100+ retailers and partners in 30+ countries., Its L’Oréal/Publicis Media UK case study reports 1.42x ROAS and 1.44x CTR improvement.

## Products & services

- **Pacvue Advertising / Retail Media Management** — Cross-retailer campaign activation, bid automation, dayparting, budget pacing, and reporting.
- **Pacvue Commerce** — Connects sales, inventory, availability, Buy Box, and margin signals to operational alerts and media rules. Announced by the time of the 2021 acquisition.
- **Revenue Recovery** — Amazon vendor deduction and dispute workflows designed to recover money lost to shortages, chargebacks, and related issues.
- **Measurement and Incrementality** — Cross-channel analysis, incremental return modeling, and investment measurement beyond last-click reporting.
- **Pacvue Agent** — AI assistant for report creation, analysis, recommendations, and Amazon Marketing Cloud workflows.
- **Pacvue Prism** — Announced June 22, 2026 to connect planning, execution, and measurement across retail media, search, social, programmatic, CTV, and emerging formats. Launch announcement described alpha testing; the product page still invites waitlist registration.

## Achievements

- Acquired by Assembly in October 2021; transaction terms were not disclosed.
- Pacvue reports integrations across 100+ retailers and partners in 30+ countries.
- Its L’Oréal/Publicis Media UK case study reports 1.42x ROAS and 1.44x CTR improvement.
- A 2020 anonymous-agency Walmart case study reports a 65% ROAS increase on prioritized products within one month and 45% less optimization time.
- The company lists its Incrementality Console as a winner in Adweek’s 2026 Tech Stack Awards.

## Latest updates

- **2026-06** — Announced Pacvue Prism on June 22, extending its commerce approach into search, programmatic, social, streaming, and emerging formats; alpha testing was described at launch.
- **2026-09** — Terms of Service updated September 1, identifying the provider as Pacvue Corporation and describing subscription/order-form contracting.
- **2026-09** — September 22: announced an OTTO Advertising integration for creating, optimizing, and analyzing Sponsored Product Ads through Pacvue.
- **2026-09** — September 24: expanded its Horizon Commerce partnership to connect Blu Commerce intelligence with retail media planning, activation, and measurement.

## Links

- Website: https://pacvue.com/
- LinkedIn: https://www.linkedin.com/company/pacvue
- Twitter/X: https://twitter.com/Pacvue
- Instagram: https://www.instagram.com/pacvuecorp/
- Facebook: https://www.facebook.com/pacvuecorp

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Profile page: https://yespress.io/pacvue
Published by YesPress — https://yespress.io
Last updated: 2026-10-21