# PACO Collective

> PACO Collective is a privately held, Latino-owned Chicago marketing agency that turns cultural research into strategy, creative, content, community engagement, and full-funnel media. Founded in 2006 by Ozzie Godinez and Pablo Acosta after both grew tired of stereotyped Hispanic advertising, it moved from a Hispanic-focused shop to a cross-cultural agency as American identity became more fluid, and now works with brands including ComEd, BMO, Blue Cross Blue Shield, NIPSCO, EDUCAUSE, and Takeda's BioLife.

- **Founded:** 2006
- **Headquarters:** Chicago, United States
- **Founders:** Ozzie Godinez (CEO and Co-Founder), Pablo Acosta (Chief Creative Officer and Co-Founder)
- **Products:** Cultural Strategy and Research, Creative and Content Development, Experiential and Community Engagement, Full-Funnel Media Strategy and Performance
- **Notable:** Named to Crain's Chicago Business Fast 50 at number 28 in 2017., Won a Gold ADDY in 2017 for ComEd's animated home-savings campaign., Named an Inner City 100 company by Fortune and ICIC in 2018.

## Products & services

- **Cultural Strategy and Research** — Audience research, cultural insight, market opportunity discovery, brand strategy, positioning, and AI-assisted persona and trend work.
- **Creative and Content Development** — Brand platforms, integrated campaigns, social-first storytelling, content, and production.
- **Experiential and Community Engagement** — Activations, community programs, partnerships, public relations, and experiences designed around specific audiences.
- **Full-Funnel Media Strategy and Performance** — Planning, buying, targeting, optimization, and analytics across paid social, streaming, out-of-home, search, and other channels.

## Achievements

- Named to Crain's Chicago Business Fast 50 at number 28 in 2017.
- Won a Gold ADDY in 2017 for ComEd's animated home-savings campaign.
- Named an Inner City 100 company by Fortune and ICIC in 2018.
- Earned Great Place to Work recognition for seven consecutive years, 2018-2025, according to the agency.
- Ozzie Godinez received the 2023 Chicago Latino Network Latinx Entrepreneur Award.
- Won 10 Telly Awards in 2024: one Gold, four Silver, and five Bronze.
- Won seven Summit Awards across the Time Is Money and A Little Assistance campaigns, including two Gold awards.

## Latest updates

- **2026-07** — Published a practical framework asking brands to test relevance, contribution, audience permission, and commitment before posting about a cultural moment.
- **2026-01** — Published 2026 cultural and consumer trend analysis, including the renewed relevance of Gen X and shifting expectations around brand purpose.
- **2025-05** — Released an Equity Tastemakers report examining inclusive marketing and $3.2 trillion in spending power.
- **2024-05** — BMO Financial Group selected PACO for multicultural strategy and media planning and buying in priority markets.
- **2024-02** — Hired Felipe Díaz-Arango as Head of Strategy; Mari Sanchez shifted to a reduced special-project role while completing a sociology Ph.D. at Harvard.

## Links

- Website: https://www.pacocollective.com/
- LinkedIn: https://www.linkedin.com/company/paco-collective
- Twitter/X: https://twitter.com/pacocollective
- Instagram: https://www.instagram.com/pacocollective/
- Facebook: https://www.facebook.com/PACOCollectiveAgency
- TikTok: https://www.tiktok.com/@pacocollective

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Profile page: https://yespress.io/paco-collective
Published by YesPress — https://yespress.io
Last updated: 2026-09-23