# Pacha Soap Co.

> Pacha Soap Co. is a Hastings, Nebraska manufacturer of handcrafted soap, bath, body and home-fragrance products. Andrew and Abi Vrbas turned a college soap experiment into a purpose-led brand sold online and through major natural grocers, using direct sourcing and local manufacturing to connect everyday personal care with farmer livelihoods and community programs. Its latest chapter is less sentimental and more instructive: after the acquired Hand in Hand brand lost traction, Pacha sunset it, rebuilt its core range from customer complaints and launched the Gen Z-focused Foxly line.

- **Founded:** 2011
- **Headquarters:** Hastings, United States
- **Founders:** Andrew Vrbas (CEO and Co-Founder), Abi Vrbas (Co-Founder)
- **Team size:** More than 100 employees reported in 2025
- **Products:** Handcrafted bar soap, Bath bombs and soaks, Body and shower care, Home fragrance, Foxly
- **Notable:** Won Whole Foods Market's 2016 Supplier Award for Outstanding Innovation for its Froth Bomb product., Received the Hastings College Young Alumni Award in 2017., Expanded from farmers markets to hundreds of natural-grocery locations across the United States and Canada.

## Products & services

- **Handcrafted bar soap** — Naturally derived, plant-oil-based soap bars made in Hastings in a range of scents and visual designs.
- **Bath bombs and soaks** — Frothing and fizzing bath products, including the Whole Foods-exclusive Froth Bomb innovation that earned a supplier award.
- **Body and shower care** — Body wash, scrubs, lotion, deodorant, shower steamers and accessories with clean-ingredient positioning.
- **Home fragrance** — Candles introduced through a Whole Foods holiday range and expanded as part of Pacha's manufacturing plan.
- **Foxly** — A Gen Z-focused sister brand spanning deodorant, body wash, lotion, sugar scrub and bar soap in fragrance-led variants.
- **Wholesale retail program** — Open-stock displays, merchandising and wholesale supply for natural grocers, gift stores and specialty retailers.

## Achievements

- Won Whole Foods Market's 2016 Supplier Award for Outstanding Innovation for its Froth Bomb product.
- Received the Hastings College Young Alumni Award in 2017.
- Expanded from farmers markets to hundreds of natural-grocery locations across the United States and Canada.
- Reported direct sourcing ingredients from 6,100 smallholder farmers and $890,000 in spending with direct-sourcing partners in 2024.
- Reported the world's first regenerative-certified bar soap in its 2024 impact summary.
- Supported nonprofits that catalyzed 740 entrepreneurs in 2024.
- Grew its 2023 Whole Foods holiday candle range 32% year over year, according to company figures reported in 2025.
- Increased Amazon sales 500% in 2025, according to company management.

## Latest updates

- **2024-07** — SG Credit Partners made a senior debt investment to support continued growth.
- **2024-12** — Pacha reported sourcing from 6,100 smallholder farmers, $890,000 spent with direct-sourcing partners and support for nonprofits that catalyzed 740 entrepreneurs.
- **2025-09** — The refreshed Pacha range began rolling out on endcaps in 500 Whole Foods and 300 Sprouts stores.
- **2025-11** — Pacha launched Foxly for Gen Z natural-grocery shoppers and disclosed that it was sunsetting the post-merger Hand in Hand brand.
- **2025-11** — Management reported that every refreshed item had grown at least 20% since rollout, profitability had improved 20% and Amazon sales had risen 500% during the year.

## Links

- Website: https://pachasoap.com
- LinkedIn: http://www.linkedin.com/company/pacha-soap-co-
- Twitter/X: https://twitter.com/pachasoap
- Instagram: https://instagram.com/pachasoap
- Facebook: https://facebook.com/pachasoap
- TikTok: https://www.tiktok.com/@pachasoapco

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Profile page: https://yespress.io/pacha-soap-co
Published by YesPress — https://yespress.io
Last updated: 2026-08-22