# Paceline

> Paceline turns activity data from phones and wearables into streaks, Pacepoints, marketplace discounts, and personalized health feedback. Founded by former insurance executive Joel Lieginger, the company began with a free fitness-rewards app, launched an unusually generous activity-linked credit card, lost that card program in 2023, and rebuilt the proposition around an inventory-light wellness marketplace and the paid Paceline+ layer. Its most useful idea is not that exercise should feel virtuous, but that a measurable healthy habit can become a commercial signal shared by consumers, brands, and eventually financial institutions.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Joel Lieginger (Founder and CEO)
- **Products:** Paceline app, Paceline Marketplace, Paceline+, Paceline Visa Signature Card
- **Notable:** Members have logged 7.3 billion exercise minutes, according to Paceline's current site., Members have claimed 3.6 million reward offers, according to Paceline's current site., Paceline reports members record 35 additional exercise minutes per week.

## Products & services

- **Paceline app** — A free iOS and Android activity platform that connects to services and wearables including Apple Health, Apple Watch, Garmin, Fitbit, Oura, and WHOOP; members earn Pacepoints and rewards for consistent activity.
- **Paceline Marketplace** — An ecommerce catalog of wellness, fitness, nutrition, and recovery products where activity-earned Pacepoints unlock discounts; Shopify Collective lets participating brands fulfill orders without Paceline holding inventory.
- **Paceline+** — A paid app membership with a Paceline Score, personalized goals, deeper trend analysis, non-expiring Pacepoints, exclusive rewards, and an extra 10% marketplace discount. A 14-day trial is offered; public help pages do not state the live price.
- **Paceline Visa Signature Card** — An activity-linked cashback card launched in 2021 and closed in 2023. Paceline currently advertises a redesigned card as coming soon and is collecting waitlist registrations, but has not published final pricing or launch timing.

## Achievements

- Members have logged 7.3 billion exercise minutes, according to Paceline's current site.
- Members have claimed 3.6 million reward offers, according to Paceline's current site.
- Paceline reports members record 35 additional exercise minutes per week.
- The 2021 Series A announcement reported 20 million workouts, 600 million exercise minutes, and more than $1.8 million in reward value within roughly 15 months of beta launch.
- Shopify reports 150 marketplace partnerships, 3,000 SKUs, 262% year-over-year sales growth, 185% more new customers, and 90% fewer support requests after the commerce pivot.
- Fast Company included Paceline in its 2022 wellness coverage for innovative companies, and Paceline says its work was recognized by the World Changing Ideas Awards.

## Latest updates

- **2026-09** — Paceline's Android listing was updated and the company continued publishing commerce-oriented wellness content; the app now presents itself as an everyday health ally on both iOS and Android.
- **2026-09** — Paceline+ help materials describe a new paid tier with a holistic Paceline Score, personalized goals, deeper analysis, non-expiring Pacepoints, and added marketplace discounts.
- **2026-08** — Updated terms formalized marketplace, subscription, rewards, and Canadian participation rules under Tam(squared) Inc.
- **2026** — The current company site reports 7.3 billion exercise minutes, 3.6 million reward offers, and 35 additional weekly exercise minutes among members.
- **2026** — Paceline continues to advertise a redesigned wellness cashback card as coming soon; final fees, rewards rates, issuer, and launch date remain unpublished.

## Links

- Website: https://paceline.fit/
- LinkedIn: https://www.linkedin.com/company/paceline-fit/
- Twitter/X: https://twitter.com/paceline_fit
- Instagram: https://www.instagram.com/paceline.fit/
- Facebook: https://facebook.com/PacelineFit/
- TikTok: https://www.tiktok.com/@paceline.fit

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Profile page: https://yespress.io/paceline
Published by YesPress — https://yespress.io
Last updated: 2026-09-28